Are You Investing Time and Money in Your Pharmaceutical Brand --
and NOT Getting Maximum Return?


Are you a marketer that is feeling more and more pressure every day --
to churn out more and more profits from your brand?



IS THIS WHAT YOUR WORLD LOOKS LIKE RIGHT NOW?


No matter how much harder you work, your sales growth is not growing at the same speed as before, your budgets are being cut, you are being asked to prove every Dollar you invest is providing a stellar return?

So, basically, the spotlight is on you to perform... or else.

And on top of that, there are variables OUT OF YOUR CONTROL. Are any of these happening in your world?


  • Growth decline, yet high growth expectations, despite declining budgets!/li>
  • Evidence of decreasing impact of activities (and sales force)
  • Longer development periods at front end
  • Faster post-patent erosion on back end
  • Opening up of new fronts in marketing (interactive channels, etc.) accelerate spend
  • Pricing and funding - Generics - Reference prices - Price cuts
  • Medicare Part D
  • Slower uptake of new products
  • Increased competition
  • Legally aggressive competitors

IT IS NOT YOUR FAULT. THERE IS ANOTHER WAY!


Old "tried and true" ROI formula, Pharmaceutical Promotional Response Curve approaches as well as Econometrics Models that were once successful, have completely lost their effectiveness over the years due to the rapid changes in the Pharmaceutical marketing environment and their reliance on historical or analogue data. That is why we developed a new analytics approach that will quickly and automatically put you ahead of the game and instantly in a league above your competition.


HOW WE CAN HELP YOU


It’s straightforward: We help our clients uncover what messages are driving prescribing behavior for your brand, which sales and marketing programs are driving prescribing (and which are not), and then show you how to reallocate your sales or marketing investment to achieve (and often exceed) your sales or market-share objectives. You will be able to really know the financial impact of your existing and future promotional strategies and activities, uncover the financial return for each sales or marketing program, and then accurately evaluate the performance of one brand against the performance of another to achieve highest bottom line returns for your company. One of the ways we do this is by using our 94.8 analytics, which have been proven in independent studies to consistently achieve what it predicted in retrospective studies reviewing what was predicted and what actually happened. Our 94.8 analytics help brand teams:

  • focus on messages that are driving prescribing for the therapeutic category;
  • determine the most effective mix of promotional , advertising, and educational activities,;
  • identify all the factors, audiences and, channels and that influence prescriber behavior;
  • Identify the financial impact of each of these; and
  • collect data, analyze, and continuously optimize market share and profit results for our client brands



WANT TO KNOW MORE?


LOOK AT OUR RESULTS: Enter your Name, Primary Work Email, Phone Number and Your ROI Challenge below to get your free Report. This report is sold by third parties for $497 but we have made it available to you free of charge, exclusively here.

'The 9 Survival Secrets That Every Pharmaceutical Marketing Professional Has To Know To Thrive in 2009'

Download Free Report Here

 
   
* Email
* Name
* Phone
* ROI Challenge
* = Required Field
 
 

Only company email addresses are accepted for this so if you use your hotmail, yahoo, gmail, aol, comcast, etc email addresses, it will be rejected.

Your email address will be 100% protected and will never, ever be shared.

Only available to employees of Healthcare Companies including Pharmaceutical, Biotech, Medical Devices, Animal Health. If you have a Healthcare brand to market or sell, then you are likely to get in.

IN THIS REPORT YOU WILL LEARN

  • The key problems going on in the Pharmaceutical Industry that are affecting your job
  • The key things to keep your attention focused on
  • To stop worrying about traditional ROI calculations that, by their nature, lead to budget cuts and staff layoffs

  • What you need to focus on to get much better bottom line profit results to advance your career

  • What financial returns your individual messages, individual sales and marketing activities are giving you

  • How to figure out where, when & how to spend your sales/marketing budget to gain specific market share/sales result

  • What you need to understand - what activities are draining your budget and not providing any impact to the bottom line

  • How to match your marketing strategy to your brand & company's best economic returns & capabilities to advance


 

What Our Clients Say

"Powerful stuff. In my 20 years of marketing I have never seen such valuable data."
Specialist Team Leader, Pfizer

It provides a level of insight which has been difficult to obtain using existing tools. The team were impressed by its ability to predict market share movements based on mix investment decisions.
Brand Manager, GSK

"The analytics from Eularis, in combination with their analytics products, have provided a foundation for many of our corporate performance metrics as well as our brand marketing ROI metrics."
Senior Vice President, Pfizer