Your challenge: Difficulty knowing how to allocate your budget for maximum return?
The risk of unwise spend is ever-present. How can you know what will work until you’ve tried it? Knowing how much you should be spending on each channel and activity, and within each country per brand, is essential in order to maximize your sales across the entire portfolio or region.
Are you:
- analyzing the potential short term and long term results of a budget reallocation?
- judging the risk from budget reallocation decisions?
- predicting the effects of a budget decrease in sales and marketing spend?
- shifting resources between sales and marketing channels to concentrate on those with best return?
- shifting resources after a budget decrease to concentrate on those with best return?
Our solution
94.8 helps you minimize inherent risks in the budget allocation process by using advanced analytical modeling to help you fully understand the impact of your financial decisions.
You’ll be able to:
- input your budget allocations to see what revenue results they will give you
- know how to reallocate the existing (or decreased) budget for greater revenue returns
- make effective trade-offs between marketing campaigns to maximize the return on your promotional investment
- optimize your spend across messages, indications, target groups and activities for growth
- war-game against competitors to see how their actions could affect your allocation choices
- remove the uncertainly from your decision-making
- present qualified investment and allocation decisions
- understand how a decrease in the sales force can be offset by an increase in e-detailing