Reallocating across portfolios
How do you for optimize revenue for every brand in your portfolio?
Your challenge: How do you optimize revenue for every brand in your portfolio?
Maintaining a healthy portfolio requires vigilance, adjustment and potentially reallocating budgets across products at various stages of their lifecycle.
Are you:
- off-setting investment in late stage products with promoting new entrants but not certain of investment levels to off-set for optimal results?
- increasing spend to negate competition from generics or new entrants but not sure of how much is needed and from which other brands?
- adjusting budgets to meet new financial requirements and want to be certain of optimal allocations?
- having difficulty maintaining revenues across the portfolio in the face of a budget decrease?
Our solution
94.8 Analytics allows you to input your budget for each allocation across your entire portfolio for every channel, activity and brand and work through various scenarios, required market shares and sales levels to offer the best ROI.
You’ll be able to:
- see how adjusting spend on one brand affects the others in the portfolio and overall revenue and profit and what optimal allocations across portfolio are
- war-game various factors such as: product, rep detailing, visual material, communications, sentiment within all brand of your portfolio to see overall revenue impact
- uncover how sales are affected by differing levels of spend across different brands and save different spend scenarios to compare revenue results