Your challenge: Have you segmented your market effectively to really drive prescribing?
How can you tell whether your current segmentation approach really does result in meaningful segments with different groups of needs?
- optimizing segments to deliver improved sales and shares?
- entering a new market with a new set of potential customers?
- trying to understand the practical and emotional drivers of each segment?
However you segment your market and customer-base, 94.8 will identify your relative market opportunity in each segment, what each group of prescribers’ values most and, most importantly, what is actually driving their prescribing.
You’ll be able to:
- decide what segments will yield the optimal results for your brand
- decide what focus of messages to deliver to which audience
- deliver the most impactful methods and programs
- concentrate your efforts in those prescribers who can be changed from low to high prescribers