Your Challenge: How can you measure the impact of your online marketing and not simply track activity?
Many marketers flounder when it comes to justifying online marketing to the CFO. Needing real results, there are many pitfalls to reaching out to your audience in the right way.
Are you:
- tasked with developing online strategy just unclear as to how to maximize effectiveness?
- balancing strategic end results with immediate marketing objectives?
- justifying online spend?
- creating synergy between social media?
- opening up and managing dialogue?
- creating an effective and targeted online presence?
- tasked with balancing the online and offline spends for optimal results?
Our Solution
94.8 Analytics allows you to know which programs are driving results, increase or decrease resources in each online channel using a simple online slider to see the revenue impact that would give you.
You’ll be able to:
- identify which e-Marketing programs are driving sales and which are not
- see which remarketing resources can be moved to generate a specific revenue
- know how to allocate optimally across e-Marketing channels for optimal revenue
- understand market share and revenue impact of making allocation changes between traditional and online spend ( e.g. understand how much you could decrease traditional rep visits and increase e-Detailing without losing revenue or profit)