Your challenge: Unsure whether your positioning and messages are actually driving your market share?
Once you have developed your brand messaging, you need to ensure the right systems are in place to check whether they are resonating with your audiences.
Are you:
- developing a messaging strategy?
- reporting on the efficacy of your messaging and brand attributes?
- analyzing different segment’s responses to your promotional mix?
Our solution
94.8 will allow you to challenge your current messaging mix and use our portal Dashboard to overlay your competitors’ performance onto that of your own brand. We'll then enable you to devise a plan based upon this to set your competitive strategy and offset any potentially troublesome competitor plans to your advantage.
You’ll be able to:
- see which messages are giving the most prescribing impact in each audience
- compare differences in uptake across audiences
- adjust the messages for various segments of your market and customer groups
- war-game what would happen if your competitors were to change their promotional mix
- effectively respond to changes in competitor marketing actions
- analyze the effects of increased/decreased focus of different messages
- overlay the perceptions of non-prescribers with high prescribers to see what are the key areas of difference