Your challenge: Need to ensure your sales teams are effective?
As the traditional measures of SFE are no longer enough to predict sales success, the very metrics currently being used to assess sales force effectiveness are themselves aiding its decline because they are not sophisticated enough to account for the real drivers of prescribing in different therapy areas.
Are you:
- comparing reps against competitor brands in the areas that are driving prescribing?
- tasked with creating the optimal field force structure?
- considering how to execute the changes necessary in field force structure?
- understanding the impact of co-promote partners and how to get more from the partnership for the brand?
Our solution
94.8 Analytics approach offers unparalleled understanding of the complex and dynamic interplay among the various elements and activities involving the sales force sales activities and sales messages which, in turn, translate to an effective sales force strategy.
You’ll be able to:
- understand which sales force skills, behaviors, knowledge and traits are driving prescribing, and by how much
- what skills, behaviors, knowledge, and traits should be improved to maximize prescribing results
- how to allocate sales force resources for maximum return
- see the impact of different sales force activities
- see the impact of different co-promote partners