Powerful Analytics in Pharmaceutical Marketing

Sales and Marketing Strategy Planning and Optimization

Your challenge: Pressure to deliver exceptional results despite decreased marketing budget?

There is an ever-increasing amount of potential channels to deliver your message, but how can you create synergy between them to optimize the mix for maximum financial results and a constrained budget?

Are you:

  • juggling new channels with traditional?
  • analyzing what really drives your customers’ prescribing decisions?
  • reviewing your sales and marketing strategy to create the best possible return?
  • unsure what changes will effect the greatest results?

Our solution

94.8 Analytics not only incorporates all marketing and sales channels, from traditional to new social media, but also considers intangible brand assets such as loyalty to brand, price and reimbursement, and recommendations from peers.

You’ll be able to:

  • adjust your marketing planning to extrapolate real results, before setting the plan in place
  • understand what marketing and sales actions to change, and by how much, to grow your brand by the required amount
  • find the missing link between knowing what drives your customers’ behaviors and how to capitalize on this
  • manipulate the differing sensitivities of your customers to different drivers
  • know how to allocate your budget across channels for a specific revenue result
  • expedite critical results for your brand