This is what every Pharmaceutical marketer has been waiting for – new and online now
Our project results are delivered in a customized, state-of-the-art Portal tailored to your specific needs. Incredibly simple to use, yet incredibly effective, it will identify:
- Your brand’s current projected share (and those of your competitors)
- The key market drivers
- Your brands’ results on the key drivers
- Which messages, rep behaviors, communication activities, and channels are driving/inhibiting growth, and by how much
- How much market share impact each of your messages, rep activities and communication activities are giving the brand
- What needs to change and by how much to grow the brands market share and revenue a specific amount
- Long-term hindrances to the brand/s to deal with
- What the competitors are doing and what results each of their marketing activities is giving them
- Results by segment (including customer type, geographic, demographic, behavioral, psychographic and motivational segments)
- Optimal resource allocation and allow you to war-game different allocation scenarios
- The perfect budget allocations across channels, portfolios, and geographies as well as allowing war-gaming of budget allocation scenarios
- Sales force comparison (your reps against competitor reps on key attributes)
- Co-Promote rep comparison (by results on different attributes)
- How much more your market share could grow by if you were to change your sales and marketing mix
- How much more your revenue could grow by if you reallocate specific budgets in the ways recommended
- Actionable recommendations
The Portal can be used to run and compare different scenarios with different customer groups and/or segments, and also facilitate war-gaming of competitor strategies and responses.
You can run these scenarios yourself by moving sliders in the Portal to see what impact specific changes and combinations of changes will have on your brand’s market share then save each outcome for future reference.
Feature highlights:
- Share Conversion Index – identifies what changes are required to support higher market share
- Promotion Sensitivities Indicator – highlights which promotional activities will move market share the fastest
- Resource Allocation tool – shows the effect that reallocating your resources has on specific sales results
- Budget Allocation tool – shows the effect that reallocating your resources has on specific sales results
- Cross-Portfolio Allocation tool – helps you maximize allocations across portfolio of brands for maximum revenue and profit
- Cross-Country Allocation tool – helps you maximize allocations regionally or globally for maximum revenue and profit
Expert recommendations
Each scenario based on your current situation is supported by expert recommendations for action, all programmed into the Dashboard Portal for a quick overview of exactly what you need to do next to grow or change.
View the demo of our Portal here!