We believe the Eularis 94.8 Analytics system is completely unique. Others may claim to be able to deliver elements of our offering, but because they rely on inferior methodologies, they can never deliver the power and accuracy of Eularis’ 94.8 approach.
Validated
We use current market data for analytics input, obtained by face-to-face interviews. We do not rely on historical data since the past cannot predict the future. We also do not rely on online or tele-depth data as we have also not found these to be as accurate or reliable for analytics input. And, each time we conduct a project, we go back 1 - 2 years later to check how their market share has improved and how accurate our predictions and recommendations were.
Accurate
Eularis’ sophisticated processes and algorithms have been developed over many years by mathematics professors and experts and, as a result our conclusions and recommendations have been validated with 94.8% predictive accuracy - a level our competitors also cannot match. We correlate physicians’ attitudinal data with actual prescribing to understand the real drivers of prescribing... not just what doctors say is important to them. Our 94.8 Analytics package is called 94.8 because that is the level of accuracy we have been able to deliver.
Predictive
Our methodology allows predictive modeling and future forecasting with a high degree of accuracy, so you can run alternate scenarios and war-game your competitors’ responses.
Bespoke
We offer a completely tailored approach, customized to YOUR brand, YOUR promotional channels, YOUR chosen competitors and in YOUR specific disease/therapy area. We then deliver your results in a tailored Dashboard and devise a customized training and after-care program specific to the needs of your teams.
Incisive
94.8 works out the actual market drivers, i.e. those which are correlated with prescribing, across a range of attribute groupings including product characteristics, rep detailing, promotional programs, treatment areas and sentiment or specialist confidence for that Rx area at that point in time. Once you know what is driving your market with the help of our predictive algorithms, it is easy to see what programs you should start, stop, increase or decrease spend on, and precisely how to distribute your promotional budget for maximum market share gains.
Dedicated
We are 100% dedicated to sales and marketing analytics, we operate in the pharmaceutical/healthcare arena only, and our staff are experts in these areas.
Support
We deliver results in a state-of-the-art Dashboard tool allowing you to drill down into the data at your leisure, as well as in face-to-face presentations. Our practice teams do not take a silo approach to projects; we typically continue to work with our clients on a cross-functional basis after the completion of the project to ensure that the recommendations are incorporated into everyday practice, and that the desired results are achieved. We deliver tailored “Promotional Review Sessions” with your teams after delivery of the results, to facilitate meaningful reflection on your current positioning, messaging, segmentation, targeting, planning and budgeting, to make sure your entire organization is focused on the right drivers that will give you optimum sales and returns.
Delighted Clients
Many of our clients see us as partners to their organization, and we have won laudatory Client testimonials and loyal customers. More than 90% of our business comes from satisfied repeat Clients and we consistently earn excellent scores on Client satisfaction surveys.
Take a look at some of our Case Studies to see the results we’ve achieved.