94.8 is a bespoke, analytics based, diagnostic sales and marketing tool. 94.8 Analytics take meticulously collected market data and transforms it into actionable insights into the financial impact of past, present and future marketing decisions. It is tailored for each client so uncovers how to overcome any key challenges you identified at the beginning of the project, and how to specifically meet objectives set – typically without any increase in sales and marketing budget.
The accompanying online Portal, launched in 2011, allows you to insert your budget for the most profitable allocation across channels and indicates the revenue gain you would receive, as well as war-game an infinite number of scenarios for you and your competitors, so you’ll fully comprehend the market and make the most profitable decision possible for your brand.
We can also identify potentially detrimental market events, evaluate the impact of these on your brands, model the best responses and provide optimal resource allocation to protect or even strengthen brand performance despite the market event.
94.8 Analytics includes:
- In person results presentation [results and actionable recommendations for your brand/s]. Actionable recommendations are tailored to your brand/s unique situation in your market/s.
- Training on how to use the portal for data interrogation and budget allocation and war-gaming
- Interactive portal data you access online - interrogate data and examine impact of different scenarios at any time
- Ongoing support
All our analytics are based on applying sophisticated algorithms to current relevant, validated market data for your brand/s and their competitors in the market/s you are interested in, rather than to historical or analogue data.