One of the beauties of Eularis’ 94.8 approach is that it can be used across a range of customer groups.
Whilst most of the work that we do is focused on the prescribing community, we have also used it with the following types of customers:
- Payers – to identify drivers of reimbursement
- Patients – to identify reasons for non-compliance
- Pharmacists – of critical importance in countries where mandatory substitution is allowed or for OTC medicines
- Nurses – increasingly important in areas where nurse prescribing is allowed
- Investors and financial media – to identify how best to drive overall company share for CEOs
Even within the prescriber base, clients frequently use our analytics to look at differences across customers segments:
- to compare one specialty to another
- to look at differences across regions or geographies
- to look at high versus medium versus low or non-prescribers of their brands and competitor brands
- to look at differences based on other demographics such as number of reps seen, number of patients seen, time since qualification, etc.
In every case, we are able to identify how the drivers of prescribing differ for each group, allowing you to completely tailor your messaging and marketing mix specifically to the right audience. This can be done is every market – not just data rich markets.