Despite all the advances in ROI analysis techniques, many of the largest Pharmaceutical companies are still hard pressed to really prove to their senior management which of their sales & marketing activities are creating extra scripts - and how many.

This MasterClass has one purpose and one purpose only – to show you how to measure the results of your individual marketing activities and know how to use this knowledge to grow your brands measurably during the next 6-12 months.

By attending the Pharmaceutical Marketing ROI MasterClass, you will be able to apply these principles toyour marketing after the Workshop.

Do you:

• Find it difficult to justify your marketing budget allocations to the C-Suite (CEO, CFO and CMO)?
• Feel like you are losing a budget battle with other brands or parts of the company (e.g. sales force)?
• Need to absolutely KNOW how much Rx your marketing programs are getting you and which aspects are working most?
• Want metrics to help you make better informed strategicmarketing decisions?
• Want to be able to use these metrics to know what to do and use that to measurably grow your brand’s market share and sales?

Attend this ROI MasterClass to:

• Gain an understanding of all the pros and cons of most major ROI analysis techniques
• Learn techniques that are proven to be as accurate as possible in quantifying Rx impact from marketing
• Understand all top ROI techniques and approaches and best practices for measuring the return
• Know how to measurably boost your marketing results for real, repeatable and verifiable market share results
• Implement the latest metrics and modeling techniques for marketing your brands
• Know how to connect marketing results data and strategic decisions with certainty
• Feel confident in your marketing budget allocation decisions
• Make optimal use of your marketing budget to grow your sales and profit measurably