Dr Andrée Bates is in our US office in February 2012 and is offering Pharmaceutical companies in the US a free Lunch and Learn for all employees with an interest in marketing decision-making. This session is ideally suited as a Lunch and Learn session but can be adapted to suit your needs. We will focus on four key areas of marketing:

• Identification of Market Drivers
• Competitive Messaging
• Segmentation and Channel Targeting
• ROI/Budget Optimization

We will also look at some of the cutting edge practices that can ensure that the most common pitfalls/oversights in each area are avoided. In this way we will help your teams to identify areas of best practice and marketing excellence, and to understand how to avoid the traps that (in our experience) commonly ensnare Pharma marketers. We will use real life examples and case studies, in an interactive format, so that everyone will be able to take something meaningful and relevant out of our 90 minute session. How can you get so much out of a sandwich?

Dr Bates has spoken globally at conferences on market intelligence and analytics and brings particular insight into the US market having worked extensively here over many years. She is also the author of over 1000 learned articles on the subject of Pharmaceutical marketing and analytics.

Should you be interested in this unique offer, please contact Angela Porteous to arrange a convenient time.