Publications and Quotes

Dr. Bates’ Talkback - Is Japan the new re-emerging pharma market PDF, 306.34 KB
by Dr. Andrée Bates, Thursday, March 08, 2012
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Dr. Bates’ Talkback - How to grow sales and brands in China PDF, 298.53 KB
by Dr. Andrée Bates, Wednesday, March 07, 2012
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Dr. Bates’ Talkback - The impact of a ‘virtual’ structure on market access PDF, 341.79 KB
by Dr. Andrée Bates, Wednesday, February 22, 2012
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Dr. Bates’ Talkback - 6 tips for ensuring oncology marketing success PDF, 283.18 KB
by Dr. Andrée Bates, Wednesday, January 25, 2012
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Dr. Bates' Talkback - 4 Ways to improve patient adherence - Part II PDF, 421.00 KB
by Dr. Andrée Bates, Thursday, January 12, 2012
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Dr. Bates' Talkback - Pharma’s 2012 ‘to do’ list PDF, 448.47 KB
by Dr. Andrée Bates, Friday, January 06, 2012
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Dr. Bates' Talkback - 3 Ways to protect your brand against new market entrants PDF, 383.15 KB
by Dr. Andrée Bates, Tuesday, January 03, 2012
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Dr. Bates' Talkback - How to profitably compete in the oncology market PDF, 313.65 KB
by Dr. Andrée Bates, Tuesday, December 13, 2011
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Dr. Bates' Talkback - 4 Ways to improve patient adherence - Part I PDF, 509.41 KB
by Dr. Andrée Bates, Thursday, December 01, 2011
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Payers and personalised medicine: Considerations for success PDF, 431.05 KB
by Dr. Andrée Bates, Monday, November 28, 2011
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Can pharma grow profit while cutting budget without slashing jobs? PDF, 407.90 KB
by Dr. Andrée Bates, Wednesday, November 23, 2011
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Dr. Bates’ Talkback- 10 questions for an ‘MBA clone’ diagnosis PDF, 237.80 KB
by Dr. Andrée Bates, Friday, November 18, 2011
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Dr. Bates’ Talkback- 3 success factors for sales and marketing PDF, 279.16 KB
by Dr. Andrée Bates, Thursday, October 27, 2011
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Dr. Bates’ Talkback- 5 ways to optimize your multi-channel mix PDF, 217.01 KB
by Dr. Andrée Bates, Friday, October 21, 2011
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Steps to take for higher forecasting accuracy PDF, 471.36 KB
by Dr. Andrée Bates, Wednesday, September 14, 2011
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How to find hidden opportunities in your current sales accounts PDF, 412.05 KB
by Dr. Andrée Bates, Wednesday, August 10, 2011
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5 Pharma marketing mistakes and how to fix them PDF, 567.58 KB
by Dr. Andrée Bates, Tuesday, July 05, 2011
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Sales force effectiveness Japan-Getting relationships right PDF, 419.26 KB
by Ursula Sautter, Tuesday, July 05, 2011
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Approaches to improving patient adherence: part 2 PDF, 551.81 KB
by Dr. Andrée Bates, Tuesday, May 31, 2011
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Dr. Bates' Talkback - How to get more value from existing products PDF, 371.89 KB
by Dr. Andrée Bates, Monday, May 23, 2011
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Approaches to improving patient adherence: part 1 PDF, 479.83 KB
by Dr. Andrée Bates, Friday, May 06, 2011
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Don’t forget to do your cross-channel analytics! PDF, 369.18 KB
by Dr. Andrée Bates, Thursday, April 14, 2011
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Dr. Bates’ Talkback: How corporate social responsibility boosts business PDF, 386.76 KB
by Dr. Andrée Bates, Monday, March 14, 2011
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Marketing dashboards: huge boost to profitability, or money drain? PDF, 406.54 KB
by Dr. Andrée Bates, Monday, March 14, 2011
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Marketing rationales to avoid in 2011 (part II) PDF, 299.01 KB
by Dr. Andrée Bates, Tuesday, March 08, 2011
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Marketing rationales to avoid in 2011 (part I) PDF, 281.38 KB
by Dr. Andrée Bates, Friday, February 18, 2011
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Dr. Bates Talkback: How to mount an effective defense against generics PDF, 295.83 KB
by Dr. Andrée Bates, Monday, February 14, 2011
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Dr. Bates’ Talkback: Sales force effectiveness in the Japanese market PDF, 253.00 KB
by Dr. Andrée Bates, Friday, February 11, 2011
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How to get more value out of the products you already have PDF, 313.47 KB
by Dr. Andrée Bates, Wednesday, January 26, 2011
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Why pharma struggles with social media PDF, 395.35 KB
by Dr. Andrée Bates, Wednesday, January 19, 2011
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Building brands and boosting sales with Twitter PDF, 318.87 KB
by Dr. Andrée Bates, Monday, January 17, 2011
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Marketing and data overload: Getting analytics right PDF, 327.68 KB
by Dr. Andrée Bates, Tuesday, October 05, 2010
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Marketing is measuring PDF, 296.45 KB
by Dr. Andrée Bates, Monday, September 06, 2010
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Pharma marketing: The upside of segmentation PDF, 283.74 KB
by Dr. Andrée Bates, Monday, August 09, 2010
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How about considering profitable segmentation? PDF, 337.63 KB
by Dr. Andrée Bates, Tuesday, August 03, 2010
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Marketing budgets and measurable growth PDF, 272.37 KB
by Dr. Andrée Bates, Monday, April 19, 2010
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How to get real ROI from advertising PDF, 271.17 KB
by Dr. Andrée Bates, Monday, March 22, 2010
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Seven quick fixes to sales force effectiveness PDF, 327.72 KB
by Dr. Andrée Bates, Tuesday, March 02, 2010
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Does neuromarketing analysis really work? PDF, 333.68 KB
by Dr. Andrée Bates, Tuesday, February 23, 2010
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Everything you need to know about marketing dashboards PDF, 270.65 KB
by Dr. Andrée Bates, Tuesday, January 26, 2010
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Is Your Forecasting Methodology Letting You Down? PDF, 252.13 KB
by Dr. Andrée Bates, Tuesday, January 19, 2010
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Marketing and Patient Compliance PDF, 243.00 KB
by Dr. Andrée Bates, Tuesday, January 12, 2010
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Seven quick fixes for Sales Force Effectiveness PDF, 309.29 KB
by Dr. Andrée Bates, Tuesday, January 05, 2010
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Seven things to consider when approaching planning PDF, 161.80 KB
by Dr. Andrée Bates, Thursday, December 10, 2009
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Twitter use in pharma: valuable or time sinkhole? PDF, 403.84 KB
by Dr. Andrée Bates, Tuesday, December 01, 2009
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Seven quick fixes to sales force effectiveness PDF, 223.30 KB
by Dr. Andrée Bates, Thursday, October 15, 2009
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Seven things to consider when approaching 2010 planning PDF, 156.39 KB
by Dr. Andrée Bates, Wednesday, October 07, 2009
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To DTC or not? - rethinking our view PDF, 154.41 KB
by Lisa Roner, Tuesday, September 22, 2009
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How to Make Direct-to-Consumer Advertising Work for Your Brand PDF, 228.93 KB
by Dr. Andrée Bates, Tuesday, September 22, 2009
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How to grow value quickly in pharma PDF, 208.73 KB
by Dr. Andrée Bates, Tuesday, August 18, 2009
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Planning marketing budgets and allocations for measurable, profitable brand growth PDF, 282.55 KB
by Dr. Andrée Bates, Monday, June 29, 2009
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Metrics: Flawed Measurements, Better Options PDF, 219.26 KB
by Dr. Andrée Bates, Tuesday, June 02, 2009
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Putting Relationships into Sales PDF, 233.98 KB
by Dr. Andrée Bates, Friday, May 08, 2009
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The seven worst mistakes of pharma launch (and secrets to avoid them) PDF, 295.50 KB
by Dr. Andrée Bates, Wednesday, April 08, 2009
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The recession and pharma: How to be frugal but still build business PDF, 246.56 KB
by Dr. Andrée Bates, Tuesday, March 10, 2009
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The Real ROI of your advertising article PDF, 204.59 KB
by Dr. Andrée Bates, March 2009
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Analytics: a secret weapon in successful pre-launch planning PDF, 198.37 KB
by Lisa Roner, Wednesday, February 04, 2009
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Planning for Optimal Launch Success: The Power of Marketing PDF, 399.26 KB
by Lisa Roner, Monday, January 26, 2009
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Competitive Intelligence: The Value and Components of a Successful Program PDF, 356.07 KB
by Lisa Roner, Friday, January 09, 2009
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When Good Dashboards Go Bad: Problems, Perspective, and Prevention PDF, 396.44 KB
by Lisa Roner, Friday, January 02, 2009
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Take-off after Pre-launch PDF, 297.79 KB
by Dr. Andrée Bates, January 2009
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Japan’s Healthcare Systems Cost Crisis PDF, 273.23 KB
by Lisa Roner, Tuesday, December 16, 2008
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Brand Equity and Shareholder Value: The Big Divide PDF, 406.22 KB
by Lisa Roner, Thursday, December 11, 2008
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More than compassion PDF, 191.02 KB
by Gina-Louise Monari for Med Ad News, November 2008
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Get the Most out of Your Brands: The Keys to Effective Product Lifecycle Management PDF, 386.92 KB
by Lisa Roner, Thursday, November 13, 2008
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Marketing Mix Modeling: Mistakes to Avoid for Best Results PDF, 252.58 KB
by Lisa Roner, Thursday, November 13, 2008
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e-Detailing and ROI: Planning, Metrics, and Best Practices PDF, 371.03 KB
by Lisa Roner, Wednesday, November 05, 2008
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Sales Reps: A New Strategy to Maximize Sales Calls PDF, 337.65 KB
by Lisa Roner, Wednesday, November 05, 2008
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Implementing a Pre-launch named patient programme: Evidence of increased market share PDF, 93.71 KB
by Dr. Andrée Bates, September 2008
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Ensuring profitable patient adherence programs: Using analytics and metrics to improve the bottom line PDF, 136.68 KB
by Lisa Roner, Friday, July 11, 2008
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How to Release the Hidden Value from Patient Non-Adherence: Part 2 PDF, 272.22 KB
by Lisa Roner, Thursday, May 08, 2008
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How to Release the Hidden Value from Patient Non-Adherence: Part 1 PDF, 256.38 KB
by Lisa Roner, Monday, April 28, 2008
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How to Survive Budget Cuts and Sensibly Plan for Growth PDF, 360.61 KB
by Lisa Roner, Thursday, April 24, 2008
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Look back in anger? Historical data in forecasting PDF, 299.73 KB
by Lisa Roner, Monday, March 31, 2008
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MeasuMeasures of sales force effectiveness: Are you measuring the wrong thing? --- Part II PDF, 354.39 KB
by Lisa Roner, Wednesday, March 05, 2008
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Measures of sales force effectiveness: Are you measuring the wrong thing? --- Part I PDF, 322.70 KB
by Lisa Roner, March 2008
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The New Name of the Game - Adherence PDF, 286.75 KB
by Dr. Andrée Bates, March 2008
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Patient adherence programs: How to ensure they are not doomed to fail PDF, 181.68 KB
by Dr. Andrée Bates, March 2008
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eDetailing and how it affects you PDF, 297.43 KB
by Dr. Andrée Bates, March 2008
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Representatives are standing by PDF, 194.82 KB
by Steven Niles for Med Ad News, February 2008
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When two worlds collide PDF, 1.22 MB
by Mark Greener for Pharmaceutical Times, December 2007
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The final analysis: Why your ROI analysis may be a waste of time and money PDF, 453.03 KB
by Mark Greener for Pharmaceutical Times, October 2007
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You want marketing ROI? You're not ready to measure ROI! PDF, 162.60 KB
by Dr. Andrée Bates, September 2007
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Generic thread to XR/XL drugs PDF, 58.72 KB
by Dr. Andrée Bates, January 2007
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