Eularis in the Recent Press
As the market leaders in predictive algorithms and return on investment in the pharmaceutical industry, the Eularis team regularly contributes articles and commentary to pharmaceutical and marketing trade publications and are often mentioned in industry press.
MARCH 2008
• Pharmaceutical Executive March 2008 Article (The New Name of the Game: Adherence by Dr. Andree Bates, MARCH 2008)
• DTC Perspectives March 2008 Article (Patient Compliance Programs: How to Ensure They Are Not Doomed to Fail by Dr. Andree Bates, MARCH 2008)
• Pharmaceutical Field Magazine (eDetailing and how it affects you by Dr. Andree Bates, MARCH 2008)
FEBRUARY 2008
• Med Ad News February 2008 Article (Representatives are Standing By by Steven Niles, FEBRUARY 2008)
JANUARY 2008
• Pharma Focus January 2008 Issue (Forecasting Brand Potential by John Hoskins, JANUARY 2008)
DECEMBER 2007
• Pharmaceutical Times, December 2007 Article (When Two Worlds Collide by Mark Greener, DECEMBER 2007)
OCTOBER 2007
• Pharmaceutical Times, October 2007 Article (The Final Analysis: Why Your ROI Analysis May Be a Waste of Time and Money by Mark Greener, OCTOBER 2007)
SEPTEMBER 2007
• Pharmaceutical Marketing BlogSpot (You Want Marketing ROI? You're Not Ready to Measure ROI!
PodCast with Dr. Andree Bates, SEPTEMBER 2007)
Eularis Latest News
MARCH 2008
• Eularis Exposes Hidden Barriers to Patient Adherence with New Pharmaceutical Industry Report
• Eularis to Address Making the Right Research Decision for ROI
• Eularis to Address Marketing Return at Measuring Marketing ROI in
Pharma Conference in London
NOVEMBER 2007
• Eularis to Address Marketing Return at Pharmaceutical Marketing Society Half-day Conference in London
OCTOBER 2007
• New Report Examines Pharmaceutical Sales Force Effectiveness, Eularis Challenges Pharma Industry: Are You Measuring the Wrong Things?
• Eularis Releases Update of Its Comprehensive Report on Maximizing the Bottom Line in Pharmaceutical Marketing
Eularis Latest Reports
PATIENT ADHERENCE
• Eularis Exposes Hidden Barriers to Patient Adherence with New Pharmaceutical Industry Report
SALES FORCE EFFECTIVENESS
• New Report Examines Pharmaceutical Sales Force Effectiveness, Eularis Challenges Pharma Industry: Are You Measuring the Wrong Things?
• Pharma Sales World 2007: Advanced Sales Force Remodelling Strategies in a Multi-Channel Environment
PHARMA MARKETING RETURN ON INVESTMENT (ROI)
• Ensuring Profitable Return-on-Investment (ROI) in Pharmaceutical Marketing: Using Analytics and Metrics to Improve the Bottom Line
• The Nine Secrets That Every Pharmaceutical Marketing Executive Has to Know in 2008
(Available from Front Page Sign Up)
• Pharma Marketing Europe
PHARMA ONLINE MARKETING AND EDETAILING
• Online Marketing and eDetailing
• eDetailing A Strategic Analysis of Implementation and ROI
Dr Andree Bates' Published Reports on eDetailing
• Vol 1, No. 1, p94 (Principles for Effective Online Pharmaceutical Marketing: A Review by Damien Reynolds About a Report Written by Dr. Andree Bates)
• Vol 2, 1 p255-262 (Navigating the eDetailing Maze by Dr. Andree K Bates et al)
• Vol 24, No 4 (Why Pharmaceutical Marketers Must Measure Return on Investment (ROI) to Ensure Profitable eDetailing Campaigns by Dr Andree K Bates et al.)
• Medical Marketing Manual (Chapter on eDetailing by Dr. Andree K Bates)
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