Sought-after conference presenter

Dr Andrée Bates, a recognized spokesperson, author, and thought leader in the marketing Return on Investment (ROI) arena, is often invited to present papers at conferences - as well as running several events in the field. View the recent selection of conference papers below, or for a copy of presentations or a list of future events, Email Dr Andrée Bates direct.

2008

Are You Up to the Challenge of Measuring ROI in Changing Dynamics of the Pharma Industry?
Dr Andrée Bates, Wednesday 26th March 2008. Measuring Marketing ROI conference, Vision in Business, London, UK.

Pharma Hard Talk: An Interview with Dr. Andree Bates
Dr Andrée Bates, March 2008. AstraZeneca UKMC Meeting 2008, London, UK.

How to Tell If You Are Making the Right Research Decision for ROI - The Link Between Research, Decisions and Bottom Line Return.
Dr Andrée Bates, Tuesday 29th April 2008. CBI's 3rd Annual Pharmaceutical Market Research Summit, CBI conferences,Philadelphia, USA.

How to Tell If You Are Making the Wrong Marketing Decision: Using Marketing ROI
Dr Andrée Bates, Monday May 19th 2008. EyeforPharma's Marketing Excellence Japan 2008, Tokyo, Japan.

Finding the Mix. Learn to Balance Traditional and Non-Traditional Marketing Strategies
Dr Andrée Bates, Monday June 23rd 2008. The Premier Pharmaceutical and Bio/Tech Conference on Emerging Media Integration Techniques for Consumer-Focused Marketing Phialdelphia, USA.

Evaluate the Financial Impact of New Media Channels
Dr Andrée Bates, Tuesday June 24th 2008. The Premier Pharmaceutical and Bio/Tech Conference on Emerging Media Integration Techniques for Consumer-Focused Marketing Phialdelphia, USA.

2007

Leveraging Data for Effective Critical Business Decisions
Dr Andrée Bates, Thursday 8th March 2007. Pharma Forecasting Excellence Summit 2007, eyeforpharma conferences, Monte Carlo, Monaco.

Moving beyond marketing ROI Smoke and Mirrors
Dr Andrée Bates, Tuesday 19th June 2007. Pharma Branding - Beyond the Blockbuster Model, Jacob Fleming conferences,Boston, USA.

ROI Measurement: What should be measured, and why not everything that can be be counted counts
Dr Andrée Bates, Monday 26th November 2007. Return on Investment Symposia, Pharmaceutical Marketing Society, London, UK.

2006

How To Tell If You Are Making the Wrong Decision: Using Pharmaceutical Strategy ROI
Dr Andrée Bates, Friday 17th November 2006. Erivan K Haub School of Business, St Josephs University, Pharmaceutical Marketing MBA Program Conference, Philadelphia, USA.

Concrete Tools for Evaluating Patient Adherence Data and Strategies to Determine ROI
Dr Andrée Bates, Monday October 23rd 2006. CBI's 3rd Annual Forum on Patient Adherence, Compliance and Persistency, Brussels, Belgium.

Ensure Accurate Measurement of CRM ROI Through Analytics
Dr Andrée Bates, Monday October 16th 2006. Customer Relationship Management for the Bio/Pharmaceutical Industry, CBI Conferences, Brooklyn, USA.

Measuring ROI: Key Metrics for Success
Dr Andrée Bates, Wednesday June 13th 2006. 2nd Annual Marketing ROI USA Congress , EyeforPharma, Philadelphia, USA.

How eMarketing can Add Value to the Marketing Mix Dr Andrée Bates, Thursday May 11th, 2006, Eli Lilly Internal Marketing Conference, Geneva, Switzerland.

Measurement and ROI of eMarketing Programmes: Interactive Roundtable
Dr Andrée Bates, Tuesday May 9th, 2006, Online Marketing and eDetailing, EyeforPharma, Berlin Germany.

Roadmap for ROI Measurement
Dr Andrée Bates, Wednesday April 27th 2005. Internal Marketing Conference, Leo Pharma, Budapest, Hungry

2005

Implementation and Integration of Marketing Strategies That Deliver Significant ROI
Dr Andrée Bates, Tuesday Nov 15, 2005, EyeforPharma, Amsterdam, The Netherlands.

Outcomes-based Sales & Marketing for UK Pharma - Conference Chair Dr Andrée Bates, Thursday May 19, 2005, EyeforPharma, London, UK.

Expanding on the ROI of Both Traditional and New Media Sales and Marketing Approaches
Dr Andrée Bates, Wednesday June 15th 2005. Marketing ROI USA , EyeforPharma, Philadelphia, USA.

Marketing ROI USA - Conference Chair
Dr Andrée Bates, Wednesday June 15th 2005. Marketing ROI USA , EyeforPharma, Philadelphia, USA.

2004

Pharmaceutical Consumer Marketing and How to Measure Return on Investment
Dr Andrée Bates, Tuesday March 30, 2004, European Pharmaceutical Exchange, Amsterdam, The Netherlands.

Optimal Global Resource Allocation for real Return on Investment
Dr Andrée Bates, Thursday April 1st 2004. AstraZeneca Global Brand Managers Conference, Manchester, UK.

2003

Marketing Technology in Action.
Dr. Andrée Bates, Tuesday October 28 2003, Lilly Marketing Conference, Bournemouth, UK

Using ROI Analysis to forecast the success of promotional activities and plan an optimal marketing mix.
Dr. Andrée Bates, Monday October 27 2003, Strategies for Evaluating and Maximizing ROI from Pharmaceutical Marketing, IQPC, London, UK.

ROI forecasting – using ROI analysis to plan the optimal promotional mix
Dr. Andrée Bates, Tuesday October 28, 2003, Strategies for Evaluating and Maximizing ROI from Pharmaceutical Marketing, IQPC, London, UK. October 28, 2003.

Implementing ongoing midstream sales force effectiveness analysis
Dr. Andrée Bates, Thursday October 30 2003, Pharma Sales Effectiveness Conference 2003, Eye for Pharma, Philadelphia, US.

2002

Integrated online marketing strategies to create measurably increased ROI: Case Studies
Dr. Andrée Bates, Thursday, November 21st 2002, ‘PharmaFiction 2002’ , Dusseldorf, Germany

Using eBusiness to develop measurably increased ROI: A Case Study
Dr. Andrée Bates, Friday, October 11th 2002, ‘eSales and Marketing for Pharma Conference 2002’ ,Eye for Pharma, Philadelphia, US

Challenges of developing a 'glocal' brand in pharmaceuticals. A case study
Dr. Andrée Bates, Friday, September 27th 2002, ‘Global Pharma Branding 2002’ conference, Vision in Business, London, UK

eMarketing Innovation
Dr. Andrée Bates, Dr. Indira Rajyaguru, Thursday, June 13th 2002, ‘ePharma Exchange 2002’ conference, IQPC, London, UK

eDetailing:Fundamentals, Implementation & ROI
Dr. Andrée Bates, Wednesday, June 12th 2002, ‘Key Issues in Sales & Marketing in Pharma’ conference, BMA, London, UK

Successfully integrating e-Detailing & e-Profiling into your sales strategy workshop
Dr. Andrée Bates, Dr. Indira Rajyaguru, Wednesday, May 23rd 2002, ‘eSales and Marketing in Pharma’ conference, Vision in Business, Nice, France

Conference Chairman
Dr. Andrée Bates, May 21st 22nd 2002, ‘eHealth Europe’ Conference, IBC, Madrid, Spain

Navigating the eDetailing Maze: Planning, Implementing and reviewing Return on Investment
Dr. Andrée Bates, Dr. Indira Rajyaguru, May 21st 22nd 2002, ‘eHealth Europe’ Conference, IBC, Madrid, Spain

Navigating the eDetailing Maze: Planning, Implementing and reviewing Return on Investment
Dr. Andrée Bates, Dr. Indira Rajyaguru, Mr. Edwin Bailey, Tuesday, 9th April 2002, Mednet, London. UK

2001

Online eDetailing, Overview and Latest Results
Dr. Andrée Bates, December 12th 2001, ‘eDetailing and Pharmaceutical Marketing’ event, Management Forum, London, UK

Human Capital & IT in Pharma: Closing the Loop
Dr. Andrée Bates July 11th 2001, ‘DIA’ Conference, Denver, US

Effectively influencing healthcare consumers online
Dr. Andrée Bates, May 22nd 2001, ‘eHealth Europe Conference’, IBC, Barcelona, Spain

Pharmaceutical Digital Strategies & their ROI Measurement
Dr. Andrée Bates, April 19th 2001, ‘ePharma Marketing’ event, London, UK

eTechnologies in Clinical Practice
Dr. Andrée Bates, April 10th 2001, ‘eHealth Europe’ Conference, CAEHR, Maastricht, The Netherlands

Link technologies to online strategy to significantly increase marketing ROI
Dr. Andrée Bates, March 1st 2001, ‘Online Marketing Strategies for European Pharmaceuticals’ conference Business Intelligence, London, UK

eDetailing
Dr. Andrée Bates, February 8th 2001, ‘CRM and Portals for Pharma’ conference, IBC, London, UK

2000

Judge of eHealthcareWorld Awards
Dr. Andrée Bates, Dec 5th 2000, ‘eHealthcare World Awards’, New York , US

Effective Utilization of eBusiness Partnerships and Alliances in the Pharmaceutical Sector
Dr. Andrée Bates, Nov 9th 2000, ‘The future of the ePharmaceutical Industry’ Conference, ICM, Amsterdam, The Netherlands

Successfully and accurately calculating the ROI from online DTC
Dr. Andrée Bates, Oct 30th 2000, ‘Legal & Commercial DTC Marketing in European Pharmaceuticals’ conference, Vision in Business, London, UK

Reaching out to Doctors on the Web: The challenges of e-marketing. Expert Panel.
Dr. Andrée Bates, Oct 18th 2000, ‘eHealthcare World’ conference, eMarketWorld, Amsterdam, The Netherlands

The Use of the Internet in Medical Marketing Communications
Dr. Andrée Bates, April 19th 2000, ‘PharmaDelegates’ Annual conference, Hakone, Japan

Top tips for marketing your web site - off-line and on-line
Dr. Andrée Bates, Mar 10th 2000, ‘Tips, tricks and practical net knowledge from the experts and real-life issues debated with the innovators’ event, InPharm.com Insights Event, London, UK

The Internet as a Sales and Marketing Tool: The Reality
Dr. Andrée Bates, Feb 29th 2000, ‘eCommerce in Healthcare’ Conference, IBC, London, UK

1999

Attracting Your Audience....Not Once But Often
Dr. Andrée Bates, Nov 19th 1999, 'Down to Business on the Web' Conference, InPharm.com Insights Event, London, UK

Advanced Strategies for Marketing Pharmaceuticals Over the Internet
Dr. Andrée Bates, June 17th 1999, 'Online Marketing in Pharma' Conference, IBC, Philadelphia, US

For further information or a copy of these presentations, Email Dr Andrée Bates.