Client Testimonials OR is it Client Reactions?
Here are just some of the reactions of some of our clients. Some of them are our analytics clients, some were part of our workshops, some we worked with in consulting roles, and others were for speaking engagements. Others have read and reviewed our reports.
When you read them, you will find that most of them are strong statements. That's because there's very little fluff at Eularis. You get the tools and the process.
'It provides a level of insight which has been difficult to obtain using existing marketing tools. The team were impressed by its ability to predict market share movements based on mix investment decisions.'
Brand Manager, GlaxoSmithKline
'Powerful stuff. In my 20 years of marketing I have never seen such valuable data on my drug brands.'
Specialist Team Leader, Pfizer Limited.
'I wanted you to know that my VP again mentioned that he was impressed by the marketing mix optimization project and the buzz it has created in the organization!! So, we should feel very good about how this went! Anyways, thanks for really partnering with me on this.'
Director of Marketing Investments, Novo Nordisk
'It actually does what it says on the tin.'
Business Intelligence Manager, Boehringer Ingelheim Limited.
'The ROI analysis provided turned out to be highly accurate AND very effective for increasing prescriptions in the order predicted by the analysis.' '
Global PR Director, Organon Pharmaceuticals
'I would like to thank you! You made an important contribution to the fact that during the last few years I was able to enjoy a very exciting and positive professional development at Solvay. Maybe this was one of the reasons why I got a new & great external opportunity :-).'
Global eBusiness Director, Solvay Pharmaceuticals
'Andree is the only contact that I have kept over my working history in eBusiness because she adds consistent value when ever we meet. Andree is like a LASER; Focused with High Energy! Fuelled on espresso she never stops until she has done her best. Andree always strives for excellence in everything she does, she is truly International Business consultant as she speaks fluent Japanese and has enough air miles to bankrupt British Airways! She's also a great speaker and can enthuse any audience.'
European Marketing Promotional Materials Associate , Eli Lilly
'We have spent the last few months focusing on the hidden objection as recommended. This seems to be making good impact. We have also reviewed our key messages reducing this down to the top three recommended. This has therefore made the sales call much clearer. We have now seen our Cash market share rise several points since when we conducted the analytics. Our MAT unit share has also risen several points since conducting the analytics a few months ago. My goal is to exit the year with an additional 2 points in cash share. On top of this, the market continues to grow at 16% MAT and we have benefited from all the public and media attention generated over the year, creating increased patient/disease awareness.'
Senior Product Manager, Shire Pharmaceuticals.
'Great to hear from you. Well we have done so much in what seems like a short time. As you know all of the promotional material was changed to reflect the findings of the analytics. For brand 1 – the material although already finalised for the coming selling cycle was completely redeveloped with a balance of the two main messages as recommended. At this stage the feedback from the field is very positive and at this early stage we are very happy (the product is growing at about 16%). For brand 2 – Full ahead with little change other than the confidence that we are on the right track. We are working flat out on the areas recommended to make sure that all our emerging data is optimised. For brand 3 – Total focus now is on the main recommendation. This has been a challenge for some of the reps but we believe it is working but this more than any will take time to fully integrate. We are also testing our visuals to confirm the analytics recommendations. We are also looking at the additional programs you suggested.For brand 4 – We have been trying to focus on what Drs will get from the brand and so far so good but again this is early. We are also looking at compliance programs. So lots done but lots to do. I will try and keep you up to date with the progress. The whole experience for our team was great and we are now thinking about how we could better do it next time. We are enthused to try and look at city vs rural Drs. something to think about.'
Marketing Director, Boehringer Ingelheim
'This was simply the most comprehensive and insightful report on e-detailing available. It helped us enormously.'
Head of Global E-Marketing, Bayer Schering AG
'This report provided an excellent overview of all aspects of E-Detailing and supported the development of a pilot for my organisation.'
eBusiness Manager, Strategic Development Department, Pfizer
'We always had the problem that we had a lot of data but it still required guesswork and gut feeling to get us to our strategic marketing decisions. I wasn't sure you would be able to show me more than I already knew. However, this workshop really showed me how to connect the data and the decisions and we have now got repeatable improving sales results from implementing this!'
Delegate from the inter-company Workshop on ROI Analysis (attended by 8 pharmaceutical companies)
'Thanks for a useful, practical day. I was sceptical that you would overload us with data and I would not know what to do with it all at the end of the day however, the sessions, especially the Marketing Modelling Mix session, has proved invaluable and is straightforward to apply.. '
Delegate from the inter-company Workshop on ROI Analysis (attended by 8 pharmaceutical companies)
Budget allocation was always a difficult procedure and I never felt sure of my decisions. Using methods I learned here I now know how to allocate the budget and align expected results to really convince the C-Suite. Now they are off my back and I have confidence in my decisions as they get results. Thank you. '
Delegate from the inter-company Workshop on ROI Analysis (attended by 8 pharmaceutical companies)
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