Eularis is specialized in Pharmaceutical promotional analytics. However, as part of our practice, we have had a long-standing interest in return on investment techniques and promotional effectiveness, and how they apply to ‘traditional’ promotional methods (sales teams, advertising, meetings, etc) versus newer ‘e-Detailing’ and ‘e-Marketing’ methods. We are, therefore, expertly placed to help advise you on the advantages and disadvantages of each, and how to avoid the common pitfalls that are frequently made with newer, non-traditional approaches.
Also, our 94.8 analytics allows you to war-game increasing and decreasing budgets of traditional and e-activities against each other to see the impact. So, what would happen if you decrease sales force by 5% and increase e-Detailing by 5%? You can make the changes of any individual activities against each other as you like and see what the impact on your brands sales and market share would be if you did that.
Dr. Andrée Bates, President of Eularis, has authored many articles and reports on e-Detailing and e-Marketing practices, and is a recognized thought-leader on these topics.
Contact us to discover how Eularis can help you plan and implement effective e-Detailing and e-Marketing strategies in your organization.