Do You Know How Much Market Share Your Corporate Communications Investments are Contributing to Your Brand's Bottom Line?

Today we are in a position in which confidence in a company might be the most important point of difference in marketing its brands, yet the tools being used are insufficient and only showing part of the picture when measuring this.

However, as with brand equity, corporate reputation doesn't necessarily show up clearly on a balance sheet line, and could be argued to be an intangible asset. However, it has some very tangible ramifications. The reputation a Pharma Company has can affect every aspect of the business, including increasing or destroying brand value.

Yet, despite significant investments being made by companies in corporate branding, corporate communications, when it comes to actually assessing the impact of corporate investment, many companies tend rely solely on attitudinal surveys which only give part of the picture and are inadequate if used in isolation.

Are You Using Rankings, Attitudinal Shifts, Reputations Indexes or Media Content Analyses, or Something Similar That Only Provides Part of the Picture?

We all know, in simple terms, that overall confidence in a company is reflected in its brand sales, with the view being that if you rate well overall in reputation then you will be better off overall for your brand market share - and, of course, this is true.

Although attitudinal shifts, and the such, are useful interesting ways to measure corporate activity and reputation, they leave little that actually helps a company know exactly what they need to do (and how much effort is required where) to improve their results to have an associated impact on their bottom line for their brands.

Each company has its own personality that is a unique blend of strengths and vulnerabilities and neither the market share nor the reputational quotient NOR some such rankings and figures reflect the individual elements that make up this blend. If a company is unaware of some of its reputation vulnerabilities that are not endemic to the market but specific to the company itself, and if some of these vulnerabilities could be having an impact on the brand sales, knowing this picture may be crucial for real impact on their brand sales also.

Benefits of 94.8 Analytics For Measuring Your Corporate Communications Performance

94.8 Analytics provide a solution to these issues that has the highest degree of accuracy found in the market today. 94.8 Analytics is a sophisticated system that identifies the components of the corporate mix currently (not historically) driving corporate market share performance, then calculates optimal promotional mix and budget allocation and tests the results to validate approach. From this you will:

Know where, when, how to spend your corporate budget to gain an edge

Know whether your market perceptions and company market share reality match (and where) and where they do not

Match corporate communications strategy to your brand and company's best economic returns & capabilities

Change the process from one based on the past to a dynamic, forward-looking strategy

Ensure that the analysis is part of a comprehensive cross-functional process

Integrate into management systems to allow rapid response to internal and external change

Give senior management the confidence to support a brand with the right resources

Case studies available upon request.

You Will Be Able To:

Identify all reputational factors really influencing company market share the most

Evaluate which aspects are having the most impact on actual market share

Quantify the impact from the corporate communications on brand sales

Determine the most effective mix and budget for individual corporate communications activity for optimal market share growth

Are You on this List?

CEO's
CFO's
Corporate Communications Directors

Business Analytics Managers

Business Intelligence Managers

Agency Directors Needing to show ROI to their pharma brand clients on their corporate communications investments

Why Invest in these Analytics?

Independent research on our system showed an accuracy of 94.8% over several years.

Even if not budgeted for, the system pays for itself with the ongoing rise in company market share from accurate corporate communications investment allocation

You get a few key specific actionable recommendations for corporate communications investments that will have maximum impact on your company market share over next 6 months

CONTACT US TODAY FOR ANY FURTHER INFORMATION ON ANY ASPECT OR TO SCHEDULE A MEETING FOR A DEMONSTRATION.

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