How can you deliver higher marketing profit margins, and prove that you have?

Can you justify your pharmaceutical marketing budget?

Can you prove which of your pharmaceutical marketing activities are creating maximum brand sales, now and in the near future?

Do you know which Sales & Marketing activities that you are using are actually working to grow your brand?

Choose the Right Tools

Finding any clear answers to these questions is a complex task. Various tools are available to help you measure your pharmaceutical brand sales and marketing activities. But choosing the right analytics tool for you can also be very challenging.

Be aware that results from many analytics tools, including market research, ROI, and historical promotional response models, can be limited and inaccurate. They often focus on a past years activities. Plus, they do not allow for any current or future changes in pharma sales, marketing or brand performance.

Improve Your Accuracy

Only one analytics tool system can provide a real solution to your pharmaceutical marketing issues. The 94.8 Analytics System offers you the highest degree of accuracy in the pharmaceutical market today by analysing current data, not historical, which will allow you to:
•Forecast brand performance based on current situation assumptions
•Reveal new opportunities and reduce the risks of a changing market
•Change your analytics process to a dynamic, forward-looking strategy.

Improve Your Brand Impact

Enjoy a rapid response to internal and external change by building 94.8 Analytics into your sales & marketing pharmaceutical planning systems.
•Get specific, key actionable information that will have maximum impact on your brand sales and market share over the next 6 months
•Evaluate which sales & marketing activities, and messages have the most impact on actual prescribing
•Reveal how, when and where to spend your budget for the best results throughout the life cycle
•Highlight rep quality differences across competitor brands

Client Quotes

Powerful stuff. In my 20 years of marketing I have never seen such valuable data on my drug brands.' Specialist Team Leader, Pfizer

'It provides a level of insight which has been difficult to obtain using existing tools. The team were impressed by its ability to predict market share movements based on mix investment decisions.' Brand Manager, GlaxoSmithKline

'It actually does what it says on the tin.' Business Intelligence Manager, Boehringer Ingelheim.

'Your system allowed us all to fully understand just how our overall company and its brands were perceived versus our competitors and what we were required to do in order to grow. Importantly, having a tool available that allowed us to predict whether or not our market share would grow or decline was invaluable as it allowed us for the first time to realistically evaluate our efforts and investments.' CEO, AstraZeneca

'We always had the problem that we had a lot of data but it still required guesswork and gut feeling to get us to our strategic marketing decisions. I wasn't sure you would be able to show me more than I already knew. However, this workshop really showed me how to connect the data and the decisions and we have now got repeatable improving sales results from implementing this!' Attendee from Eularis Workshop on ROI

Why Invest in these Analytics?

Independent research on our system showed an accuracy of 94.8% over several years.

Even if not budgeted for, the system pays for itself with the ongoing rise in market share from accurate message focus and marketing mix allocation

You get a few key specific actionable recommendations that will have maximum impact on your brand sales/market share over next 6 months

Eularis analytics offer brands the bottom line facts: which messages, which specific sales and marketing activities (e.g. sales, advertising, journal write-ups, CME, patient programmes etc) are truly impacting a brands prescription sales - how much - and how should the marketing mix budget be allocated for maximum $ results moving forward.

CONTACT US TODAY FOR ANY FURTHER INFORMATION ON ANY ASPECT OR TO SCHEDULE A MEETING FOR A DEMONSTRATION.