Corporate Performance Measurement
“On a Clear Day You Can See the Money” -- Corporate Social Responsibility and the Moral High Ground
Corporate Social Responsibility programs (CSR) and other such activities have always been a part of the Pharmaceutical company environment on top of manufacturing and marketing the medicines they create. However, despite all the charitable work and CSR activity, a recent US poll showed that Pharmaceutical Companies are now seen by the public on a level equal or lower than Tobacco Companies.
Is Your Corporate Reputation Hindering Your Brand Sales?
As long ago as the 80’s, a Senior Vice President in Marketing at Merck in the United States, when Merck had achieved the standing of “the most admired company” for 5 or 6 years running in the Fortune Magazine Annual Survey of public companies, was asked what this meant to the company...
A Cure for Pharma Credibility Gap?
In the light of recent events, Alan Greenspan is reported to have said that a company’s value today may amount to its “capitalised reputation”.
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