eDetailing & ROI
Sales Representatives: A New Strategy To Maximize Sales Calls
The problems facing the traditional Pharmaceutical Sales model are myriad in number and daunting in complexity. Among all the pressing issues of Sales Rep inundation, dilution of efforts, and more, is this undeniable and distressing fact: Sales Reps aren't getting face time....
eDetailing & ROI: Planning, Metrics & Best Practices
The state of the Pharmaceutical union has meant massive marketing effort put toward detailing, but a dramatically less receptive audience. This is changing as sales forces around the world are being slashed. How important is eDetailing in today's marketing environment?
The Undeniable Benefits And Increasing Uses Of eLearning For Sales And Marketing In Pharma Companies
Pharmaceutical companies are increasingly jumping at the chance to implement eLearning initiatives which give remote access to training/ certification, collaboration and meetings without the need to devote time to travel or organized classes. However, much confusion still exists on what eLearning is, how it works and how it can help Pharma.
eDetailing: A Strategic Analysis of Implementation and ROI
The founder of interactive video-conferencing style eDetailing speaks to us about developing the concept of eDetailing.
eDetailing: Stimulating Food For Thought
eDetailing is a long-standing way of Pharmaceutical Companies telling Doctors about their drugs in a one-to-one sales call. Everyone in the Pharmaceutical Industry knows the process.
Why Pharmaceutical Marketers must measure Return On Investment to ensure Profitable eDetailing Campaigns
Abstract All types of Pharmaceutical Marketing should be subject to careful analysis of costs and financial return. eDetailing, although a relatively new marketing method, must not be treated differently from any other offline or online marketing activity and the Return On Investment (ROI) of an eDetailing Program is essential to ensure success.
Navigating the eDetailing Maze
eDetailing is currently under consideration by many Pharmaceutical Companies as a way to maximise Sales Force time, cut costs and increase Physician prescribing.
eDetailing in 2006 and Beyond
Colin Williams, eMarketing Director at PharmiWeb Solutions takes a look at the current eDetailing landscape and suggests what the future could hold for this much talked about tool for Pharmaceutical Sales and Marketing Departments.
Improving Sales Force Effectiveness with Digital Technology Part 1: eLearning
Pharmaceutical Companies depend on their Sales Force to build strong relationships with Physicians. However, a Forrester Report stated that traditional detailing has 'reached the end of its rope'.
Improving Sales Force Effectiveness with Digital Technology Part 2: eDetailing
Since the total US Sales Force of the top 40 Pharmaceutical Companies has approximately doubled in the last 5 years to around 63,000 (1999 figures), which is in stark contrast to the 15% growth in traditional detail visits, Pharmaceutical Companies are re-evaluating the effectiveness of the current traditional-only detailing practices.
|
|