Eularis staff routinely write columns and thought-leadership articles for other publications including EyeforPharma and PharmaPhorum.
Pharmaceutical marketers are starting tentatively to utilize AI in their sales and marketing activities which is a big improvement on 5 years ago. At that time, we were utilizing AI with some clients
With 2017 in our rearview mirror, thoughts now turn to 2018 and what lies ahead. Here are some possibilities for 2018. 1. Drug pricing challenges continue leading to increases in generics and
A recent project we did in predictive physician targeting, and discussions with several others, has made me realize how many companies are still relying on historical information to make physician