Published Articles/Quotes

The Real ROI of your advertising article

by Dr. Andree Bates, March 2009
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Take-off after Pre-launch

by Dr. Andree Bates, January 2009
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More than compassion

by Gina-Louise Monari for Med Ad News, November 2008
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Implementing a Pre-launch named patient programme: Evidence of increased market share

by Dr. Andree Bates, September 2008
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The New Name of the Game - Adherence

by Dr. Andree Bates, March 2008
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Patient compliance programs: How to ensure they are not doomed to fail

by Dr. Andree Bates, March 2008
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eDetailing and how it affects you

by Dr. Andree Bates, March 2008
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RepresentAtives are standing by

by Steven Niles for Med Ad News, February 2008
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When two worlds collide

by Mark Greener for Pharmaceutical Times, December 2007
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The final analysis: Why your ROI analysis may be a waste of time and money

by Mark Greener for Pharmaceutical Times, October 2007
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You want marketing ROI? You're not ready to measure ROI!

Podcast by Dr. Andree Bates, September 2007
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Generic thread to XR/XL drugs

by Dr. Andree Bates, January 2007
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"The digital strategy provided was innovative, extremely unusual AND very effective for increasing prescriptions. The whole project was exciting and we had a lot of fun implementing it together." Director of Communications, Organon