Social Media Planning and Measurement

Social media tools are cool. They’re ‘hip’ and ‘hot’, and everyone is talking about them. That’s wonderful, but it’s easy to lose sight of your focus when you’re excited about new gadgets and neat tricks. We’ve been told that anyone who’s anyone must take advantage of the blogosphere, online social networking, and the ever-multiplying new options and Web 2.0/3.0 technology. We’ve been reminded again and again how companies can boost business, brand awareness and the bottom line through social media. But how? And in our world consumed with ROI, how would we even begin to measure our efforts?

Social media is a broad term designed to cover media created by people in text, audio and video forms, and which can be shared and distributed easily. In most cases, the authors and creators of social media continue to create new content on a regular basis and incorporate feedback from people who view, read or listen to their content. Social media has taken on an instrumental role in internet usage today, and is providing amazing opportunities for businesses. It’s critical not to think of social media as simple marketing pieces. Instead, social media are tools that can enable you to better communicate with, and understand, your customers. This will result in more efficient marketing, which will also lower your costs, and make it easier for your customers to understand and trust you. Social media tools help cultivate relationships, but constant attention is needed for these relationships to grow, plus the understanding that there is a long-term commitment involved. In order to see ongoing results, you must continue to engage with these tools.

What tools will work best for you? They will evolve, change and disappear, but what is behind them will persevere - principles that are focused on the notion of community.

Reading about all these social media tools can threaten to overwhelm marketers. Where do you begin, and how does all this come together into any semblance of an organized campaign? The key is to think at all times of what you are trying to achieve and what your customers want, while always measuring results and modifying efforts accordingly.

If you work with Eularis, we'll show you that social media methods serve a distinct purpose for you and your brand. They are a tool, a means for social marketing, a way for you to build your brand, provide value for your customers, build strong two-way relationships, market your brand, and create more sales. Ultimately, social media is a technique for you to extend your marketing power. To get started, then, we need to return to overall strategy. Remember why you’re embarking on this social media adventure. Remember what you’re trying to achieve, and what you hope to gain. Remember – always - your purpose, and your social media activities will remain useful, powerful, and an active force for your product or brand market share and sales growth.

Contact us today to find out how we can help you plan a strong social media strategy that brings results to your brand.

If you are not ready to work with us but would like to understand more, our report Link to report will tell you more (i.e. the principles, how to plan an integrated campaign, what tools are currently available, how to measure it, illustrated with pharma case studies and is a good place to start).