Marketing Return on Investment Measurement and Forecasting

With the kind of pressure the pharmaceutical industry is under today, ROI and sales and marketing performance measurement are becoming the hottest topics and a very crucial area in which to have competency.

The one-day Master Class is packed with useful and practical information, real-life case studies, and valuable exercises. There is much opportunity for attendees to participate and interact with the trainers and each other.

Available in:

USA, New York
USA, Los Angeles
JAPAN, Tokyo
EUROPE, London
AUSTRALASIA, Sydney 

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“We always had the problem that we had a lot of data but it still required guesswork and gut feeling to get us to our strategic marketing decisions. I wasn't sure you would be able to show me more than I already knew. However, this workshop really showed me how to connect the data and the decisions and we have now got repeatable improving sales results from implementing this!” Delegate from the inter-company workshop on ROI Analysis