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Articles
What you'll find here is a way to step back and re-evaluate your sales and marketing ROI and measurement strategies. You'll find these pharma marketing articles well researched and sometimes controversial but always informative.
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Five Steps to Becoming More Valued as a Pharmaceutical Marketer
Sales and marketing teams are often among the first to be downsized when businesses face financial difficulty, and we have seen this time ..
How About Considering Profitable Segmentation?
In today’s dynamic and competitive Pharmaceutical environment, being able to effectively target your promotional activities towards those ..
Five Steps to Becoming More Valued as a Pharmaceutical Marketer
Sales and marketing teams are often among the first to be downsized when businesses face financial difficulty, and we have seen this time ..
How About Considering Profitable Segmentation?
In today’s dynamic and competitive Pharmaceutical environment, being able to effectively target your promotional activities towards those ..
The Right Metrics to Solve the Sales Force Problems
We all know that today’s Pharmaceutical marketplace is extremely competitive. Not only are there significant budgets at stake, but the env..
Marketing Dashboards: Should You Do It, What Should it Include, How Can You Do It?
You have a lot of data, so you should be able to know what to do when, right? Maybe you are drowning in data on strengths and weaknesses, ..
The seven worst mistakes of Pharma launch... and secrets on how to avoid them
In today’s Pharma environment, the product launch period has become critical. To set up a pattern for long-term sales and profits, product..
The seven worst mistakes of Pharma launch... and secrets on how to avoid them
In today’s Pharma environment, the product launch period has become critical. To set up a pattern for long-term sales and profits, product..
How to optimize the multi-channel mix
As the world of marketing channels grow, it has inevitably become more complex to tease out the impacts from the different channels. Sure,..
How to optimize the multi-channel mix
As the world of marketing channels grow, it has inevitably become more complex to tease out the impacts from the different channels. Sure,..