Eularis:
Articles
What you'll find here is a way to step back and re-evaluate your sales and marketing ROI and measurement strategies. You'll find these pharma marketing articles well researched and sometimes controversial but always informative.
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Five Steps to Becoming More Valued as a Pharmaceutical Marketer
Sales and marketing teams are often among the first to be downsized when businesses face financial difficulty, and we have seen this time ..
How to plan marketing budgets and allocations for measurable & profitable brand growth
It’s no longer acceptable for marketers to only provide metrics regarding perception of their brands, recall of key messages, intent to pr..
Seven things to consider when approaching your 2010 planning
Many Pharmaceutical companies are now in full swing with their planning. As you approach this task, now may be a good time to reflect on t..
How to grow value quickly in Pharma
We all know the situation. The Pharma Industry is facing some very major challenges currently, and the reality is that we as an Industry s..
The Recession and Pharma: How to be frugal but still build business
We’ve all read the headlines. We’ve all been infected with the economic anxiety that runs rampant today. The turmoil has the potential to ..
Competitive Intelligence: The value and components of a successful program
Companies need information. To make the decisions that guide product development, the decisions that pinpoint the path to business success..
"On a clear day you can see the money" - Corporate Social Responsibility & Return on Investment
Pharmaceutical companies used to be perceived as providing life-saving and life-enhancing products that helped society. Corporate Social R..
CRM – The honeymoon is over
Customer relationship management (CRM) seemed like a good idea at the time. In retrospect, the Pharmaceutical Industry, like other industr..
Is your corporate reputation hindering your brand sales?
Today we are in a position in which confidence in a company might be the most important point of difference in marketing its brands, yet t..
Marketing to win market share: the role of Doctor Sentiment & Benchmarking - Part 2
Marketing should and must give measurable return on investment (ROI) from marketing activities. This is not only possible but absolutely c..