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Articles
What you'll find here is a way to step back and re-evaluate your sales and marketing ROI and measurement strategies. You'll find these pharma marketing articles well researched and sometimes controversial but always informative.
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How About Considering Profitable Segmentation?
In today’s dynamic and competitive Pharmaceutical environment, being able to effectively target your promotional activities towards those ..
Five Steps to Becoming More Valued as a Pharmaceutical Marketer
Sales and marketing teams are often among the first to be downsized when businesses face financial difficulty, and we have seen this time ..
Marketing Dashboards: Should You Do It, What Should it Include, How Can You Do It?
You have a lot of data, so you should be able to know what to do when, right? Maybe you are drowning in data on strengths and weaknesses, ..
The seven worst mistakes of Pharma launch... and secrets on how to avoid them
In today’s Pharma environment, the product launch period has become critical. To set up a pattern for long-term sales and profits, product..
How to optimize the multi-channel mix
As the world of marketing channels grow, it has inevitably become more complex to tease out the impacts from the different channels. Sure,..
How to find hidden opportunities in your current sales accounts
Effective salespeople can help your company stay strong. However, they must be given the right strategies, targets, tools and processes in..
Time for new resolutions and stronger results
This is the beginning of a new year, and a new decade. Much has changed drastically in the Pharmaceutical and Biotech worlds in the past f..
Can Neuromarketing analysis add value to your marketing return research & analytics?
What is Neuromarketing and how does it work? This article explores this emerging area, and examines whether the hype in this area is warra..
How to plan marketing budgets and allocations for measurable & profitable brand growth
It’s no longer acceptable for marketers to only provide metrics regarding perception of their brands, recall of key messages, intent to pr..
Seven quick fixes to Sales Force Effectiveness
Sales Force costs are undeniably one of the largest costs for a Pharmaceutical company. However, the effectiveness is clearly not standing..