Eularis:
Articles
What you'll find here is a way to step back and re-evaluate your sales and marketing ROI and measurement strategies. You'll find these pharma marketing articles well researched and sometimes controversial but always informative.
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How to know the real ROI of your advertising (and PR)
We’ve all read the headlines. We’ve all been infected with the economic anxiety that runs rampant today. The turmoil has the potential to ..
Patient Adherence Programs: how to ensure they are not doomed to fail
Adherence to prescribed medication, particularly for long-term conditions, poses a tremendous challenge to the world's Pharmaceutical comp..
How to add muscle to patient adherence program measurement and results
Pharma companies have been estimated to be losing around $30 Billion p.a. due to non-compliance/non-adherence. That means that, for a prod..
Marketing to win market share: the role of Doctor Sentiment & Benchmarking - Part 1
Marketing should and must give measurable return on investment (ROI) from marketing activities. This is not only possible but absolutely c..
Marketing to win market share: the role of Doctor Sentiment & Benchmarking - Part 2
Marketing should and must give measurable return on investment (ROI) from marketing activities. This is not only possible but absolutely c..