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Articles
What you'll find here is a way to step back and re-evaluate your sales and marketing ROI and measurement strategies. You'll find these pharma marketing articles well researched and sometimes controversial but always informative.
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How About Considering Profitable Segmentation?
In today’s dynamic and competitive Pharmaceutical environment, being able to effectively target your promotional activities towards those ..
The Right Metrics to Solve the Sales Force Problems
We all know that today’s Pharmaceutical marketplace is extremely competitive. Not only are there significant budgets at stake, but the env..
The seven worst mistakes of Pharma launch... and secrets on how to avoid them
In today’s Pharma environment, the product launch period has become critical. To set up a pattern for long-term sales and profits, product..
How to optimize the multi-channel mix
As the world of marketing channels grow, it has inevitably become more complex to tease out the impacts from the different channels. Sure,..
Time for new resolutions and stronger results
This is the beginning of a new year, and a new decade. Much has changed drastically in the Pharmaceutical and Biotech worlds in the past f..
How to find hidden opportunities in your current sales accounts
Effective salespeople can help your company stay strong. However, they must be given the right strategies, targets, tools and processes in..
How to plan marketing budgets and allocations for measurable & profitable brand growth
It’s no longer acceptable for marketers to only provide metrics regarding perception of their brands, recall of key messages, intent to pr..
Seven quick fixes to Sales Force Effectiveness
Sales Force costs are undeniably one of the largest costs for a Pharmaceutical company. However, the effectiveness is clearly not standing..
How to grow value quickly in Pharma
We all know the situation. The Pharma Industry is facing some very major challenges currently, and the reality is that we as an Industry s..
Putting relationships into sales
In today’s uncertain Pharma world, we need to rethink the practices that aren’t working. Which are key among these? Focusing on sales by t..