Eularis:
Articles
What you'll find here is a way to step back and re-evaluate your sales and marketing ROI and measurement strategies. You'll find these pharma marketing articles well researched and sometimes controversial but always informative.
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Twitter use in Pharma: valuable or time sinkhole?
What’s all the buzz about? Is Twitter here to stay? Does it really provide business opportunity? Many Twitter naysayers contend that the w..
Why Pharma struggle with Social Media...and how to change that!
Every man and his dog are talking about social media right now. Social media is the biggest revolution to have happened in eMarketing over..
Social Media in Marketing: A primer
Simply put, social media refers to Internet tools for sharing and discussion. These tools leverage relationships and networking for busine..
The undeniable benefits and increasing uses of e-Learning for sales and marketing In Pharma Companies
Pharmaceutical companies are increasingly jumping at the chance to implement e-Learning initiatives which give remote access to training /..
Social Media and Pharma Marketing: How to stop worrying and start benefiting - Part 1
'Social Media'. The term strikes giddy joy in the hearts and minds of avid participants but often anxiety and dread for marketers. Sure, w..
Social Media and Pharma Marketing: How to stop worrying and start benefiting - Part 2
'Social Media'. The term strikes giddy joy in the hearts and minds of avid participants but often anxiety and dread for marketers. Sure, w..
Marketing to win market share - The role of Doctor Sentiment and Benchmarking
Marketing should and must give measurable return on investment (ROI) from marketing activities. This is not only possible but absolutely c..
Why is e-Learning so ‘hot’ for Pharmaceutical Companies? - Part 1
Is e-Learning taking off in Pharmaceutical companies because it provides convenient “24 hour by 7 day” access without the need to travel j..
Why is e-Learning so ‘hot’ for Pharmaceutical Companies? - Part 2
Is e-Learning taking off in Pharmaceutical companies because it provides convenient “24 hour by 7 day” access without the need to travel j..
Navigating the e-Detailing maze - Part 2
e-Detailing is currently under consideration by many Pharmaceutical companies as a way to maximize sales force time, cut costs and increas..