Eularis:
Reports

Our team produces a number of Pharmaceutical Market Reports on a variety of topics relevant to Pharmaceutical Marketers.


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The Nine Survival Secrets Every Pharmaceutical Marketer Needs to Know to Thrive in 2010 and Beyond

This report analyses the key ways the Pharmaceutical Marketers need to change their Marketing approach to deal with the current Pharma Mar..

The Nine Survival Secrets Every Pharmaceutical Marketer Needs to Know to Thrive in 2010 and Beyond - Japanese

This report analyses the key ways the Pharmaceutical Marketers need to change their Marketing approach to deal with the current Pharma Mar..

How To Harness The Power Of Social Media In Pharmaceutical e-Marketing

For most of us, the Internet is a fact of life. However, we still flounder when it comes to justifying online marketing to both ourselves ..

Pre-Launch Planning: Priming Your Pharmaceutical Brand for Profit and Success

In today’s environment, Pharmaceutical companies find themselves in a bind. Until recently, if drugs made over $500 Million in annual reve..

How to Plan an Effective Generics Defense Strategy: Planning, Tactics and Implementation

The reasons for the Pharmaceutical Industry’s vulnerability are many, but one culprit is the increasing requirements to create medication...

Releasing the Hidden Value from Patient Compliance / Adherence Programs

Pharmaceutical Companies can no longer ignore the hidden value available by increasing patient adherence. Companies who implement strategi..

Using ROI Data For Effective Decision Making In Pharmaceutical Marketing

The Pharmaceutical Industry is under significant pressure to consider its costs very carefully. Since marketing budgets often represent a ..

e-Detailing - A Strategic Analysis of Implementation and ROI

In e-Detailing: A Strategic Analysis of Implementation and ROI, Eularis provides a comprehensive insight into the subject of Pharmaceutica..

Pharma Sales World 2007: Advanced Sales Force Remodelling Strategies in a Multi-Channel Environment

The Pharmaceutical market is rife with change, and much of it is a direct threat to the longevity and bottom lines of individual companies..

Pharma Sales World 2007: Advanced Sales Force Remodelling Strategies in a Multi-Channel Environment

The Pharmaceutical market is rife with change, and much of it is a direct threat to the longevity and bottom lines of individual companies..

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“Dr. Bates has produced a most valuable resource in the battle to improve patient adherence to medication. Her thorough analysis of the root causes and multi-faceted impact of patient non-adherence are backed up with a strong accessible reference set. There is no hiding from the data and Dr. Bates carefully structures a case for fact-based reconsideration of our (the Pharmaceutical Industry's) abilities to tackle this huge challenge head-on.

At InfoMedics, we find this an invaluable reference guide when engaged in strategic planning work with Pharmaceutical customers. I am of the strong opinion that readers of this report will be significantly wiser after reading it and better armed to design effective and profitable adherence strategies for their companies.” Michael R. Ball, Ph.D, VP Marketing and Product Management, InfoMedics Inc.