Eularis:
Reports

Our team produces a number of Pharmaceutical Market Reports on a variety of topics relevant to Pharmaceutical Marketers.


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Generic Defense Reports

How to Plan an Effective Generics Defense Strategy: Planning, Tactics and Implementation

The reasons for the Pharmaceutical Industry’s vulnerability are many, but one culprit is the increasing requirements to create medication...


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“Dr. Bates has produced a most valuable resource in the battle to improve patient adherence to medication. Her thorough analysis of the root causes and multi-faceted impact of patient non-adherence are backed up with a strong accessible reference set. There is no hiding from the data and Dr. Bates carefully structures a case for fact-based reconsideration of our (the Pharmaceutical Industry's) abilities to tackle this huge challenge head-on.

At InfoMedics, we find this an invaluable reference guide when engaged in strategic planning work with Pharmaceutical customers. I am of the strong opinion that readers of this report will be significantly wiser after reading it and better armed to design effective and profitable adherence strategies for their companies.” Michael R. Ball, Ph.D, VP Marketing and Product Management, InfoMedics Inc.