Eularis:
Resources

This is the section that finds the answers for you with a comprehensive link guide to relevant pharmaceutical marketing web sites.



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Journals


The Lancet

http://www.thelancet.com/

Science Magazine

http://www.sciencemag.org/

NewScientist

http://www.newscientist.com/

The New England Journal of Medicine

http://content.nejm.org/

Nature Science Journals

http://www.nature.com/nature/index.html

Medical Journals

http://www.medical-journals.com/

Journal of Medical Marketing

http://www.palgrave-journals.com/jmm/index.html

British Medical Journal

http://www.bmj.com/

Academic Medicine

http://journals.lww.com/academicmedicine/pages/defau..


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“Dr. Bates has produced a most valuable resource in the battle to improve patient adherence to medication. Her thorough analysis of the root causes and multi-faceted impact of patient non-adherence are backed up with a strong accessible reference set. There is no hiding from the data and Dr. Bates carefully structures a case for fact-based reconsideration of our (the Pharmaceutical Industry's) abilities to tackle this huge challenge head-on.

At InfoMedics, we find this an invaluable reference guide when engaged in strategic planning work with Pharmaceutical customers. I am of the strong opinion that readers of this report will be significantly wiser after reading it and better armed to design effective and profitable adherence strategies for their companies.” Michael R. Ball, Ph.D, VP Marketing and Product Management, InfoMedics Inc.