Eularis:
Resources

This is the section that finds the answers for you with a comprehensive link guide to relevant pharmaceutical marketing web sites.


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Pharma Books / Reports

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Your Pharma Marketing Sucks

http://www.thepharmyard.com/shop/product.ph..

Medical internet marketing and future perspectives

http://www.thepharmyard.com/shop/product.ph..

Customer Driven Pharmaceutical Marketing

http://www.thepharmyard.com/shop/product.php..

Pharmaceutical Sales Force Strategies: Driving ROI though Best Practice in Targeting, Management, Outsourcing and Technologies

http://www.piribo.com/public..

Optimizing eDetailing ROI

http://www.thepharmyard.com/shop/product.ph..

eDetailing - A User’s Manual

http://www.thepharmyard.com/shop/product.ph..

Eularis Conference Review: EyeforPharma 7th Annual Pharma Marketing Congress

EyeforPhar..

Using ROI data for effective decision making in pharmaceutical marketing

http://www.keywordpharma.com/prods/bates.asp

Pharma Sales World 2007: Advanced Sales Force Remodelling Strategies in a Multi-Channel Environment

http://www.keywordpharma.com/prods/bates3.asp

Online Marketing and eDetailing

http://www.keywordpharma.com/prods/bates2.asp

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“Dr. Bates has produced a most valuable resource in the battle to improve patient adherence to medication. Her thorough analysis of the root causes and multi-faceted impact of patient non-adherence are backed up with a strong accessible reference set. There is no hiding from the data and Dr. Bates carefully structures a case for fact-based reconsideration of our (the Pharmaceutical Industry's) abilities to tackle this huge challenge head-on.

At InfoMedics, we find this an invaluable reference guide when engaged in strategic planning work with Pharmaceutical customers. I am of the strong opinion that readers of this report will be significantly wiser after reading it and better armed to design effective and profitable adherence strategies for their companies.” Michael R. Ball, Ph.D, VP Marketing and Product Management, InfoMedics Inc.