Your challenge – making tough decisions about your marketing strategy

In today's environment, marketing must achieve greater results on ever-decreasing resources. The quantity of potential channels has increased, but how do you create synergy between each one to optimize the mix? It's a tough challenge that can seem like achieving the impossible.

Our clients know they can turn to Eularis when they face limited insights and difficult decisions:

• Linking customer insight to financial impact and drivers Click here for more information
• Product strategy planning and management Click here for more information
• Marketing performance optimization and ROI Click here for more information
• Communications performance and ROI Click here for more information
• Optimization during budget cuts Click here for more information
• Portfolio management Click here for more information
• Growing a static market share Click here for more information 
• Turning round a declining market share Click here for more information 
• Global brand planning and analytics Click here for more information
• Allocating a decreased budget after cuts Click here for more information
• Implementing a generic defense strategy Click here for more information
• Investigating emarketing and social media campaigns Click here for more information
• Measuring the impact and effectiveness of patient adherence programs Click here for more information
• Implementing edetailing programs Click here for more information

Our solution

Our unique, predictive analytics system 94.8 Analytics is a proprietary technique that uncovers what marketing actions to change, and by how much, to grow a brand a specific amount. Independent studies have found it to deliver 94.8% accuracy in reaching the target market share if the recommendations are followed.

The solution is designed to be flexible to meet the many needs of marketing professionals.

It will provide you with the missing link between knowing what really drives your customers prescribing behavior, how to capitalize on this, and what specific changes in your strategy/tactics actually mean in financial terms for your brand and your market share.

Unlike market research alone, our analytics can highlight the key drivers behind prescribing decisions, and, more importantly, quantifies their impact on sales and market share. It also uncovers the differing sensitivities for drivers against each other so you can see which changes will provide the fastest impact on your results. Unlike traditional promotional response analytics, our system is based on our clients’ brand and competitor brand evidence-based data in the current market situation, rather than historical or analogue data.

What does this mean for marketers? Bottom line facts: which messages and specific sales and marketing activities are truly impacting a brand's sales and by how much, and how should the marketing mix be allocated for maximum return.

Contact us today to find out how we can help with any aspect of marketing planning, measurement, strategy and execution.