Your challenge – Targeting the Payor
If you are not currently targeting payor groups, you should be. As government budgets diminish and generics become more popular, they are one of the critical groups to influence.
However it is a new area for many companies, and the following questions may be familiar:
How can I identify the payors that will have the most positive impact on my brand position? How can I build relationships with key influencers? How can I measure the success of influencing purchasing groups? How effective is my rebate strategy for specific payors? How can I move away from target lists that are simply based on sales data? Our solution
Our innovative analytics approach was developed to help pharmaceutical Managed Market Executives create contracting and pull-through strategies by utilizing advanced modeling techniques. They pinpoint the payors who are most effective at implementing formulary decisions and thus concentrate your efforts.
Our system integrates the product knowledge and strategic insights of a Managed Market team with robust methodology, the end result of which will reveal how to adapt your approach to create a better outcome for your brand with key influencers.
Click here to download our Targeting the Payor checklist to help you get the message right
Contact us today to find out how we can help you target the payor.