Your challenge – Managing sales force effectiveness

Traditional measures of sales force effectiveness (SFE) - such as share of voice, physician reach and call frequency are no longer enough and are leading to decline in productivity and losses in financial return in this area. In fact, the very metrics currently being used to assess sales force effectiveness are themselves aiding its decline.

There are better approaches available, which involve a more in-depth understanding of the complex and dynamic interplay among the various elements and activities involving the sales force, which in turn translate to an effective sales force strategy.

These elements are all areas in which Eularis 94.8 Analytics can be applied:

• Segmentation and targeting, because not all doctors are the same!
• Analysis of the messages that drive prescribing behavior
• Sales force selling models
• Strategic sales force planning
• Sampling optimization
• Integrating 'e' into the sales force mix
• Performance measurement, optimization and ROI

Our solution

Eularis understands not only the range of challenges that sales force management brings with it, but the huge benefits to be gained by getting it right. For example, we can show you how to plan a strategy overall and by product, from your desktop using our online dashboard. This will allow you to see potential market share or sales impact on each brand from changes in your sales force strategy.

Our 94.8 Analytics will help you understand what causes physicians to switch, then you can use our filtering system to see which sub-groups would respond best to a change of message and how to get that key message right.

Its powerful stuff, and you'll wish you'd got us on board earlier!

Click here to download our SFE checklists to help you manage their activities.

Contact us today to find out how we can help with the many aspects of SFE.