Pharmaceutical Forecasting Masterclass Program
Pharmaceutical companies must be able to predict the sales of products in order to identify potential blockbusters, and equally to avoid investment in products with a low market potential. In addition, forecasting can be used for product positioning, demand planning, resource allocation, as well as predicting market share. As pharmaceutical investment becomes more expensive, there has been a general drive towards focusing on brands with good potential rather than ones without. This makes the forecasting function critical.
The Pharmaceutical Forecasting Masterclass is full of valuable information, real-life pharma
brand case studies, and practical exercises. There is plenty of
opportunity for attendees to participate and interact with the instructors
and each other. Delegates will complete a small interview prior
to the workshop so that the programme can be adapted to suit the
specific needs of the delegates. In doing so the actual programme
may change slightly if required.
Programme
Continental Breakfast
Introduction to Forecasting in Pharmaceutical Marketing
Session 1: The Past and Present of Pharmaceutical Forecasting
• The inaccuracies of forecasting
• Forecasting in pharmaceuticals
• Forecasting Complexity in Pharmaceuticals
• The Time Horizon for the Forecast
Session 2: The Forecasting Process
• Defining the Forecast
• Selecting a Forecasting Methodology
• Alignment of Method with Lifecycle Stage
• Linking Forecasts to Resources
• Enabling Analytical Insights
• Simulations and Scenario Planning
• Presenting Your Results
Session 3: New Product Forecasting
• Tools and Methods
• New Product Forecast Algorithms
• Modelling the Market
•Converting Patients to Revenue
Session 4: In-Market Product Forecasting
• In-Market Product Forecast Algorithm
• Trending Historical Data
• Applying Ex-Trend Events
• Converted Trended Data into Forecast Outputs
Session 5: Where is Forecasting Going?
• Create Stories not Spreadsheets
• Holistic forecasting
Session 6: Forecasting Case Studies
Session 7: Workshop Summary and Close
Closing
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Our personal offer to you
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that anyone is selling to them. Our offer is to give you 20 minutes of our time for you to discuss all or part of your
brand concerns that are currently on your mind.
If you have any problems with the form, please contact us. The diary for this gets very full so don't leave it too long! We look forward to speaking with you very soon.
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