Are you missing effective ROI measures implementation through lack of training?
Develop yourself and your team with practical analytic skills for
stronger ROI implementation
Eularis runs regular training workshops on specific topics for our pharmaceutical clients. Participants are trained through a combination of lectures, case studies and practical hands-on group activities. The latest approaches to planning, prioritising and initiating opportunities relevant to each topic area are analysed and discussed with specific reference to a clients' particular products, markets and needs. Eularis's expert team has facilitated many workshops and training events at individual pharmaceutical clients, as well as public inter-company events and conferences.
Current Workshops
1. Quantifying and Optimizing Pharmaceutical Marketing
Effectiveness and ROI Workshop
2 Quantifying and Optimizing eDetailing ROI Workshop:
Masterclass Update Workshop
1. Quantifying and Optimizing Pharmaceutical Marketing Effectiveness and ROI Workshop
Details
Pharmaceutical marketing managers know that the pressure to measure marketing effectiveness and return has never been stronger. Today’s pharmaceutical marketer must define and deliver quantitative measurements that justify the investment in the specific marketing programmes is paying off for the company. Pharmaceutical executives who cannot provide strong evidence (evidence-based marketing) on how their pharmaceutical marketing activities generate return, do so at their job’s risk. You must be able to be accountable, and demonstrate the return of your activities, to the CEO or CFO. Since you need high accountability, using established marketing ROI and marketing effectiveness tools and techniques is vital. By attending this extremely interactive, practical workshop that includes pharmaceutical marketing exercises and actual case studies – you will improve your ROI (and career progression!) swiftly.
With the kind of pressure the pharmaceutical industry is under
today, ROI and sales and marketing performance measurement are becoming
the hottest topics and a very crucial are in which to have competency.
Here are some findings on this area:
• By demonstrating strong return accountability, marketers
earn 25% to 30% more than their colleagues.
• McKinsey & Co. recently surveyed more than 30 CEOs and
CMO and found that many marketers have a credibility problem and
to build credibility they need to track the impact of marketing
initiatives and upgrade the groups skills that impact company performance.
• 68% of marketers told Accenture that they are often challenged
by their inability to measure the ROI om
Workshop Programme
The one-day workshop is packed with useful and practical information, real-life case pharma case studies, and valuable exercises. There is much opportunity for attendees to participate and interact with the trainers and each other. Click here for the full planned programme for this event.
Workshop Dates
USA: TBA
JAPAN: TBA
EUROPE: TBA
Workshop Venues
USA: Midtown Manhattan, New York
JAPAN: Tokyo
EUROPE: Central London
Contact us to request the programme brochure for this event.
Contact us to register NOW for an early bird discount and to register for this workshop.
2 Quantifying and Optimizing eDetailing ROI Workshop: Masterclass Update Workshop
Details
Pharmaceutical eMarketers who fail to show how their eDetailing programmes generate return have a difficult time maintaining the eDetailing budget. The value of eDetailing is still under question from CMOs and CFOs, and you need to do prove eDetailing ROI and effectiveness tools, techniques and best practices to convince teams the value of what you are doing. eDetailing is an especially tricky area as it competes with the highest budget around - sales force - and sales managers will fight hard to make you prove you are getting equal or better results if their budget is to be used. By attending this extremely interactive, practical workshop that includes eDetailing ROI exercises and actual case studies - you will improve your eDetailing return, eDetailing ROI, and eDetailing ROI evidence for your C-suite (and eDetailing budget!) swiftly.
• Many eDetailing programmes continue to utilize ‘Intent
to Prescribe’ to measure the validity of their approach. Intent
does NOT equal prescribing. Real measures that prove what impact
it is actually having on prescribing are crucial – and available
now.
• Results from eDetailing analyses in GP brands have shown
that one company is finding 25% more impact in prescribing from
eDetailing than their sales force no an equal for equal measure.
In others we have seen far less impact on prescribing than from
their sales force. It all depends on how you implement the programme.
By doing this workshop, you will also see which aspects of eDetailing
programmes will be able to give you more return. See whether your
eDetailing is in the -25%to +25% range of impact on prescribing
compared with your sales force – and KNOW what to change to
move that figure up!
Workshop Programme
The one-day workshop is packed with useful information, real-life eDetailing case studies, and valuable exercises. There is plenty of opportunity for attendees to participate and interact with the trainers and each other. Click here for the full planned programme for this event.
Workshop Dates
USA: TBA
JAPAN: TBA
EUROPE: TBA
Workshop Venues
USA: Midtown Manhattan, New York
JAPAN: Tokyo
EUROPE: Central London
Contact us to request the programme brochure for this event.
Contact us to register NOW for an early bird discount and to register for this workshop.
Bespoke Workshops
Click here to see how your team will benefit from a bespoke eDetailing ROI workshop
Click here to see how your
team will benefit from a bespoke ROI workshop
Previous Workshops
• Using ROI Analysis to forecast the success of promotional
activities and plan an optimal marketing mix.
• How to Plan and Integrate ROI Measurements into eMarketing
Activities in Healthcare
• eDetailing: A MasterClass
Client quotes from 'Using ROI analysis to forecast the success of promotional activities and plan an optimal marketing mix' workshop
Thanks for a useful, practical day. I was sceptical that you would overload us with data and I would not know what to do with it all at the end of the day however, the sessions, especially the Marketing Modelling Mix session, has proved invaluable and is straightforward to apply..
Delegate from the inter-company Workshop on ROI Analysis (attended by 8 pharmaceutical companies)
We always had the problem that we had a lot of data but it still required guesswork and gut feeling to get us to our strategic marketing decisions. I wasn’t sure you would be able to show me more than I already knew. However, this workshop really showed me how to connect the data and the decisions and we have now got repeatable improving sales results from implementing this!
Delegate from the inter-company Workshop on ROI Analysis (attended by 8 pharmaceutical companies)
Budget allocation was always a difficult procedure and I never felt sure of my decisions. Using methods I learned here I now know how to allocate the budget and align expected results to really convince the C-Suite. Now they are off my back and I have confidence in my decisions as they get results. Thank you.
Delegate from the inter-company Workshop on ROI Analysis (attended by 8 pharmaceutical companies)
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7 Secrets