Get extra value from a bespoke Measuring and Improving eDetailing ROI

Despite all the advances in eDetailing analysis techniques, many of the largest pharmaceutical companies would be hard pressed to really prove whether their eDetailing activities are creating extra scripts, and how many. Some eDetailing brand analyses have found that eDetailing is providing more than 25% more impact in prescribing than traditional sale force activities. Others have found it to be negative impact. Where does your brand lie? Is your brand achieving the high level of potential – or not? Do you even know? Develop your brands potential with a bespoke pharmaceutical marketing eDetailing workshop created specifically for your organization or brand’s specific eDetailing challenges and opportunities. In a bespoke workshop you experience eDetailing ROI – not just as theory - but as a reality you can use. Take this first step in proving your eDetailing ROI.

The result is confident, accountable evaluations of your eDetailing activity and improved eDetailing ROI resource allocation with underlying accurate ROI metrics.

These workshops are one or two-day thorough workshops, which are held either at your company or off-site. We work with you to create a programme that meets your eDetailing & marketing goals, your eDetailing ROI challenges and ensures that it takes into account your team’s level of eDetailing and ROI measurement experience and ability.

Bespoke Content

The programme of these bespoke pharma eDetailing ROI workshops usually are similar to our regular workshops, and the customisation gives the ability for greater value and being able to:

• Provide considerable specific detail of most relevance for your brand or team
• Create additional bonus activities around your own brands or current issues
• Include specific areas that are unsuitable for multi-company discussion in the main workshop

Bespoke workshops are thorough, specific and exceedingly interactive. They will involve you and your team due to the bespoke nature of the content being highly relevant to your immediate challenges, and all your specific questions will be answered so the marketing eDetailing ROI approach is applicable for your brands. You will also gain value from:

• Optional consultation before workshop commencement so your team gain an understanding of the content so they can create the priority areas
• Activities with your own brand data
• Follow-up training – up to four hours by phone or at your company – in which any further specific questions will be answered and any outstanding issues voiced during the day will be addressed

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Get extra value from a bespoke Measuring and Improving eDetailing ROI

Bespoke Content

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