Are You Tired of Trying to Find ROI Information? Do You Want One Place Where You Can Find Everything?
If you are like me, and have spent way too many years studying and implementing pharmaceutical marketing effectiveness and ROI techniques, and are sick of so many inaccurate and unhelpful articles on ROI that's mostly fluff – then this web site is for you. The reason we set up this website was to make sure you get the best possible information on topics such as Pharma Marketing ROI, marketing analytics, marketing mix allocation, marketing effectiveness optimization, forecasting tools, Pharma eMarketing, eDetailing ROI, emarketing ROI, tactics, CRM ROI, Patient Compliance ROI, etc.
I suggest you explore the various sections of this site and sign
up for the newsletter. This is published once a month (sometimes
less often...). The newsletter is FREE, but it's
not a hastily put-together document. Each newsletter is extremely
comprehensive in its detail. You'll find the information interesting
to read, simple to implement, and useful. And remember, once you
subscribe you get a valuable Comprehensive Report on ROI
in Pharma Marketing totally free of charge (also available
to buy at http://www.keywordpharma.com/prods/bates.asp)
Finally...
This is a site you will return to for a long, long time, so you might as well get comfortable. To start your journey click on this button below.
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Happy reading!
P.S. Please don't hesitate to email us about anything – questions,
advice, pointers. No mistake is too small to fix. In fact, we even
offer a reward of for the best blooper of the month!
'The
2008