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Please feel free to browse through just some of the many articles that Dr Andree Bates of Eularis has written, which have been published in a variety of Pharmaceutical magazines and journals over the past few years.

The articles are free to view, though you will need to register as a user of our website first.

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e-Strategy

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Should you Consider a 'Virtual Pharma' Structure in New Markets?

Published: Friday, October 14, 2011

‘Virtual Pharma’ is not a new idea but is a valid one that has yet to be properly exploited to full advantage by many Pharmaceu...
Don't Forget To Do Your Cross-Channel Analytics!

Published: Thursday, April 14, 2011

We get a lot of enquiries about measurement of e-Marketing activities such as e-Detailing or social media marketing – which is ...
Marketing to win market share - The role of Doctor Sentiment and Benchmarking

Published: Saturday, January 01, 2005

Marketing should and must give measurable return on investment (ROI) from marketing activities. This is not only possible but a...
e-CRM: Separating the hype from the reality - Part 2

Published: Friday, August 31, 2001

Firstly, it is vital to remember that the software is not the solution - it is a tool that helps achieve a result. Using these ...
e-CRM: Separating the hype from the reality - Part 1

Published: Friday, August 31, 2001

Never has so much been promised by so many that has been delivered by so few than the recent hype surrounding e-Customer Relati...
e-Strategy or e-Ad Hoc?

Published: Thursday, May 31, 2001

Sir John Harvey-Jones once commented, “Planning is an unnatural process. It is much more fun to do something. And the nice thin...
Internet-enabled clinical trial opportunities

Published: Thursday, May 31, 2001

With all the increasing regulations and requirements needed to ensure a successful product approval, older inefficient systems,...
Online DTC for AIDS, Asthma and Diabetes in EU

Published: Thursday, May 31, 2001

Earlier this year, Dr. Trevor Jones, Director General of the Association of the British Pharmaceutical Industry, said that he e...
Building a Pharmaceutical brand online

Published: Thursday, May 31, 2001

Pharmaceutical marketers must keep in mind that the brand is not simply the name of a Pharmaceutical product but the value the ...
Compliance issues: can the Web tackle these effectively?

Published: Thursday, May 31, 2001

According to numerous studies, only half of those receiving a prescription still take their medication as directed one year lat...

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“Dr. Bates has produced a most valuable resource in the battle to improve patient adherence to medication. Her thorough analysis of the root causes and multi-faceted impact of patient non-adherence are backed up with a strong accessible reference set. There is no hiding from the data and Dr. Bates carefully structures a case for fact-based reconsideration of our (the Pharmaceutical Industry's) abilities to tackle this huge challenge head-on.

At InfoMedics, we find this an invaluable reference guide when engaged in strategic planning work with Pharmaceutical customers. I am of the strong opinion that readers of this report will be significantly wiser after reading it and better armed to design effective and profitable adherence strategies for their companies.”

-Michael R. Ball, Ph.D, VP Marketing and Product Management, InfoMedics Inc.