Home > Knowledge Center > Articles

Articles

Please feel free to browse through just some of the many articles that Dr Andree Bates of Eularis has written, which have been published in a variety of Pharmaceutical magazines and journals over the past few years.

The articles are free to view, though you will need to register as a user of our website first.

Keywords search: > Reset

e-Strategy

1 2 3 4 5

Opt-In e-mail beats banners

Published: Friday, April 30, 1999

Opt-in e-mail (also called permission e-mail) is being shown to be far more effective in terms of reaching potential clients th...
Find your Health Care target audience

Published: Friday, April 30, 1999

A significant amount of time can be spent marketing your site. However, unless this is targeted, you have wasted your time and ...
Is your site link-worthy?

Published: Friday, April 30, 1999

Many site owners request links from other sites to theirs. This is sensible since many search engines are flooded with millions...
WebMetrix - measuring results

Published: Wednesday, March 31, 1999

Measurement is the only way to establish the effectiveness of an Internet site. But what should be measured? There are many for...
Search Engines: tips and traps

Published: Wednesday, March 31, 1999

Although well targeted Web site marketing is probably the most important area of Health Care and Biomedical Web site marketing,...
Using press releases effectively for Health Care Web sites

Published: Wednesday, March 31, 1999

Press releases, when well constructed, often generate more interest than advertising and many other marketing techniques. Ma...
Getting the most from your Health Care Web site

Published: Monday, March 01, 1999

A good medical Web site takes time and resources to create and requires a combination of medical, communication, marketing and ...
Getting results from your Health Care Web site - an overview

Published: Monday, March 01, 1999

More and more Health Care and Biomedical companies are using the Internet as part of their marketing strategies. However, are t...
Don’t forget to sign

Published: Monday, February 01, 1999

One of the cheapest (free actually), effective and often overlooked methods of online marketing is to add an e-mail signature t...

1 2 3 4 5

Questions?

One of our operators is standing by to chat to you in real time.

> Chat to us now

> Get in touch
Talk to us via email, phone or our site

“Dr. Bates has produced a most valuable resource in the battle to improve patient adherence to medication. Her thorough analysis of the root causes and multi-faceted impact of patient non-adherence are backed up with a strong accessible reference set. There is no hiding from the data and Dr. Bates carefully structures a case for fact-based reconsideration of our (the Pharmaceutical Industry's) abilities to tackle this huge challenge head-on.

At InfoMedics, we find this an invaluable reference guide when engaged in strategic planning work with Pharmaceutical customers. I am of the strong opinion that readers of this report will be significantly wiser after reading it and better armed to design effective and profitable adherence strategies for their companies.”

-Michael R. Ball, Ph.D, VP Marketing and Product Management, InfoMedics Inc.