Powerful Analytics in Pharmaceutical Marketing

Articles

Please feel free to browse through just some of the many articles that Dr Andree Bates of Eularis has written, which have been published in a variety of Pharmaceutical magazines and journals over the past few years.

The articles are free to view, though you will need to register as a user of our website first.

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e-Marketing and Social Media

  • Benchmarking of Online Pharmaceutical Marketing

    Published: Friday, June 30, 2000
    Since there is a general lack of benchmarks for effective online marketing, this article will provide some ideas to assist orga...

  • Personalize your Web marketing the high-tech way

    Published: Wednesday, May 31, 2000
    With a plethora of high level personalization software tools now available - such as BroadVision, FireFly and many others - rea...

  • Plan an online marketing budget

    Published: Friday, March 31, 2000
    As with all marketing tasks, start with the end objective in mind and work backwards to determine the online budget. Work this ...

  • Banners: An effective online model?

    Published: Wednesday, March 01, 2000
    Banner advertising has been one of the most popular ways of reaching a target audience. However, with click-through rates conti...

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“This report provided an excellent overview of all aspects of E-Detailing and supported the development of a pilot for my organization.”
-eBusiness Manager, Strategic Development Department, Pfizer
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