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Published:
Saturday, April 01, 2006
Your marketing or your product?
How do you know if the success of your marketing comes down to the superiority of your produ...
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Published:
Saturday, April 01, 2006
Your marketing or your product? How do you know if the success of your marketing comes down to the superiority of your product ...
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Published:
Friday, March 31, 2006
A case study in which a brand used the Eularis 94.8 Analytics System to grow more than double market share in 6 months with a s...
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Published:
Friday, March 31, 2006
In this article we will be explaining how Pharma marketers can get the most return from their marketing using a novel approach ...
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Published:
Friday, March 31, 2006
In this article we will be explaining how Pharma marketers can get the most return from their marketing using a novel approach ...
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Published:
Friday, March 31, 2006
A case study in which a brand grew 140% in 6 months without increasing budget.
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Published:
Wednesday, March 01, 2006
Since marketing budgets often represent a significant proportion of a company’s cost base, they can easily become the target of...
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Published:
Wednesday, March 01, 2006
The use of Return on Investment (ROI) approaches began, as one would expect, from CFO’s making decisions on corporate investmen...
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Published:
Wednesday, March 01, 2006
Everyone is paying lip service to ROI (Return On Investment) or IRR (Internal Rate of Return) or TCO (Total Cost of Ownership) ...
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Published:
Wednesday, February 01, 2006
Most marketers are attempting to utilize some kind of ROI measure. A study by Forrester and the National Advertisers Associatio...