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Summary
According to numerous studies, only half of those receiving a prescription still take their medication as directed one year later. A recent report showed that this means, to keep Pharmaceutical sales levels, Pharmaceutical companies are currently spending millions ‘plugging a leaky bucket’ and advertising to capture new customers with expensive acquisition advertising tactics.
To be effective, Pharmaceutical marketing must not simply bring in new customers but must retain the current customers and ensure maximum mileage from them while bringing in new customers. This means ensuring compliance for all drugs where applicable.
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