Powerful Analytics in Pharmaceutical Marketing

e-Strategy or e-Ad Hoc?

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Summary

Sir John Harvey-Jones once commented, “Planning is an unnatural process. It is much more fun to do something. And the nice thing about not planning is that failure comes as complete surprise rather than being preceded by a period of worry and depression.”

His sentiments seems to be echoed in some Pharmaceutical company Marketing Departments who do not go through the e-Business team (if there is one) when it comes to e-initiatives.

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